Rush Hour Printing http://rushhourprinting.com High quality printing services. Fri, 20 Oct 2017 21:13:14 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.2 Textbook Printing; Things You Should Know Before You Begin Your Book Printing Project By Rush Hour Printing and Graphics http://rushhourprinting.com/textbook-printing-things-you-should-know-before-you-begin-your-book-printing-project-by-rush-hour-printing-and-graphics/ http://rushhourprinting.com/textbook-printing-things-you-should-know-before-you-begin-your-book-printing-project-by-rush-hour-printing-and-graphics/#respond Fri, 20 Oct 2017 20:40:11 +0000 http://rushhourprinting.com/?p=29451

Rush Hour Printing and Graphics Presents

 

#textbookprinting #offsetprinting #digitalprinting #academicstextbooks #publishingcompanies #businesstextbooks #writerstextbooks #colorprinting #selfpublishers #blackandwhiteprinting

Textbook printing is an important service that is still relevant today despite the tremendous impact that the internet has had on our lives in the recent past. Various people in different industries require this service. They include writers, publishing companies, academics, businesses, self-publishers, professors and professionals among others.

Research shows that 84% of students attest to the fact that they absorb knowledge better if they are reading it from a book. The reason for this is that books are easier to interact with, they are more personable, it is easier to find the information you want, and you will not have to stay glued to your screen when reading.

If you are in the market for a printing company, there are a number of decisions that you need to make. The two major decisions are whether to use offset or digital printing and color or black and white. There are several factors that determine which type of printing will be ideal for your book.

Black and white or color

Color is necessary if the interior of your book contains one or more images. However, this makes the book printing a bit expensive compared to black and white printing. Therefore, it is only best to print in color if your book really needs it. The books that need color more than others are cookbooks, children’s books, and coffee table books.

Offset or digital printing

The main differences between offset and digital printing are printing cost, quantity, and quality. There is also significant difference in the duration the machines take to print, the options they offer and the sizes of paper they can print on.

Offset printing

Offset printing is a type of printing that has high-quality ink for black and white or color interior. It applies ink through a series of rotating cylinders. This method of printing also gives you an opportunity to use a variety of book spec options ranging from fold-out pages, to spot finishes and unusual trim sizes as well as a broad range of paper weights. It is a bit costly, but it can be economical if you print a large volume of units such as 500 books and more.

When to use it

Offset printing is ideal for you if you require inventory, sell books during trade shows and public speaking, used crowd funding to finance your printing endeavors, or if you are publishing a children’s book and you would want to display it in a bookshop. It is also wise to use offset printing if you want to print on larger pieces of paper and also if you want the luxury of having many options to choose from such as finish, paper thickness and designs. It is also worth noting that offset printing is cheaper when you have a large volume to print as compared to digital printing.

Digital printing

Digital printing, on the other hand, is a method of printing that unlike offset printing it does not use plates. A digital printer is almost similar to a desktop printer used at homes or in the office however, it is bigger and produces better quality work. Over the years, the printer has undergone a lot of improvement which has improved the quality of the printing the machine can do but it cannot print as well as an offset printer does.

When to use it

Digital printing is the perfect option for you if you do not want to spend a lot of money at the beginning of your book printing project, you need a small inventory of books and if your books do not have many images and special features. It is also the best option if you have limited time and need to print your books as fast as possible.

You can decide to print the first few books that you need urgently using digital printing and print the rest using offset printing and enjoy the best of both worlds. Choosing between offset and digital printing is a decision that should come after making up your mind on whether you want color or black and white. Also, knowing how the two methods of printing differ can go a long way in helping you to cut down on printing costs.

The other decisions that you will need to do include font size, font type and vocabulary, binding and finishing of covers and how green you want to go regarding the type of paper and ink to use.

How we can help

Rush Hour Printing and Graphics is a company that has been in the printing industry for a long time hence we are best suited to handle your book printing project. We have all the printing equipment that you might require, and our employees can give you valuable advice that can help make your book look great. Whether you are printing a book as a business for marketing purposes  or you are a writer and want to print a bestseller, we know just what to do to help you meet your goals. We can also work within your budget.

 

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

 

 

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Magazine Publication: What Business Owners Should Know About Them By Rush Hour Printing and Graphics http://rushhourprinting.com/magazine-publication-what-business-owners-should-know-about-them-by-rush-hour-printing-and-graphics/ http://rushhourprinting.com/magazine-publication-what-business-owners-should-know-about-them-by-rush-hour-printing-and-graphics/#respond Thu, 19 Oct 2017 23:12:35 +0000 http://rushhourprinting.com/?p=29446 Rush Hour Printing and Graphics Presents

#magazinepublication #stock #graphics #filereview #magazinebinding #papersize #proofs #ecofriendlyprinting #fashionmagazines #businessmagazines

Magazines are an essential part of the print media because they are quite popular and unlike newspapers, they are not very perishable. This is because you would still want to read an old magazine and find the some of the information to be relevant months after buying it.

Few of us can resist the allure or magazines. They are especially popular among women who like keeping up with the latest fashion trends and knowing what is happening in the entertainment world. This explains why most of the popular magazines today are those that target women such as ELLE, VOGUE, and ESSENCE among others. There are also magazines that target male audience such as Playboy, Maxim, Men’s health and Popular Mechanics among others. In fact, it appears like the magazines have not been hurt by the internet craze which threatens to make print media obsolete.

Besides magazine publications companies, businesses also require magazine publication services. The key to getting a good magazine is to select a reliable printer that can provide you with all your publication needs. Rush Hour Printing and Graphics is one such company. We have been in the magazine printing and publishing business for a long time, and we have acquired a wealth of experience in this area that is of great help to our clients.

Rush Hour Printing and Graphics can offer excellent services to you whether you are launching a new magazine or publishing an existing one or catalog. We will advise you on certain aspects of the publications during the initial stages of the process to ensure that you get great results. We are aware that time is of the essence in this type of business and will ensure that we always beat your deadlines so that you can make timely distributions and survive in the competitive industry. We also offer high-quality services to ensure that the image and reputation of your company remain intact when the magazine is released into the market.

If you are a newbie in the magazine publishing world, there are some things that you need to know. You should be mentally and physically prepared to deal with the dynamics involved in this process because it required money, time and a lot of thinking for you to get stellar results. A lot goes into the designing of a magazine, and it is not just printing that needs to take place. The cost of the magazine publication largely depends on the number of pages and graphics that will make up the magazine.

If you decide to design a magazine for your marketing purposes,  you should set aside enough money to cater for binding services, paper stock, colors, paper and ink types among other things. These are the basics that you should know about magazine publications;

  • Page size; 8 3/8” X 10 78” is the size that most magazines prefer since it is affordable.
  • Paper type or stock; some types of paper are costly, top quality and thick while others relatively cheaper. Beauty and fashion magazines use high-quality stocks because they have to showcase clear images that have to look appealing. Other industries prefer cheaper stock because their magazines mainly consist of text.
  • Quantity; you have to decide the number of magazines you want to be printed before you place an order. Order extra if you think you might require more in future.
  • Binding; choose the type of binding that you need for your magazine. Some of the binding types you can choose from include Wire O, Comb, Saddle Stitching, Spiral and Perfect Binding.
  • Environmentally friendly; decide how much you want to protect the environment and factor it into your budget.
  • Proofs; get well versed with the types of proofs that a printer might offer. The two types of proofs are digital and hard proofs.
  • File review; choose a printer that utilizes high-end file review so that you can view the magazine before it is printed and avoid costly mistakes.
  • Graphics; choose the number and quality of graphics that you can comfortably afford.
  • Budget; ensure that all the choices you make can fit within your budget.
  • Printer; select a publishing firm that has a good printer that matches your need because the type of printer you use will determine the quality of the end product.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

 

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Importance of supporting local printing business By Rush Hour Printing and Graphics http://rushhourprinting.com/importance-of-supporting-local-printing-business-by-rush-hour-printing-and-graphics/ http://rushhourprinting.com/importance-of-supporting-local-printing-business-by-rush-hour-printing-and-graphics/#respond Wed, 18 Oct 2017 17:57:23 +0000 http://rushhourprinting.com/?p=29442 Rush Hour Printing and Graphics Presents

#environmentalconservation #localprintingbusiness #localeconomysupport #jobcreation #personalizedservices #customerservice #savestime #costeffective #networking #businessaccountability

In this age of the internet, you can order almost anything you want by just the click of a button on your computer. Most people enjoy this convenience that has been brought about by technology. However, we can all agree that it is not possible to buy everything you want on the e-commerce shops available today. Some items it is best to buy them from the convenience shop near you so that you can deal with human beings directly instead of sending money to a faceless salesperson over the internet.

With e-commerce it is also possible to place wrong orders accidentally which can give you a lot of headaches trying to reverse the process and explain to the seller on the other end that you did not intend to make the purchase. Also, it is no secret that a large percentage of customers in any business (85%), large or small, come from the surrounding community. When it comes to buying printing materials, it is important to support local printing businesses because you will enjoy numerous benefits. Here are the advantages of purchasing from a local print shop that you should know;

  1. Personalized services

Shopping online is all the rage nowadays, and it has really simplified the shopping process. However, the downside is that it does not allow you the chance to get good customer service. You will also not be able to connect with the business. Buying from a local print shop can be a prudent idea because you will be able to get assistance when you need it. A local business is also going to give you or your business greater attention  and because your business is based within the community and they will want to make you loyal customers.

  1. Help the local economy

If you shop locally, you will help the community and your business in the long run. To start with, you will be able to help a small business within your community. You will also contribute to the growth of the local economy . At the end, when the economy becomes better, the people in the economy will buy from you and other businesses in the community thus the money that you inject into the economy will still find its way back to you. You will also help create more employment which will further improve the local economy.

  1. Build relationships

If you buy from a local printing company, you will be able to establish relationships with the business and collaborate with it in a mutually rewarding way. Networking will help your business in more ways than you can imagine and especially strengthen your businesses and the whole community as a whole. This will also give you a chance to do business with a company that you can trust in the long-term.

  1. Environmental sustainability

Supporting a local business helps preserve the environment because they pollute the environment less as compared to bigger companies.

  1. Saves time

Local printing offers efficient services  and can guarantee you quick turnaround times. If you order from a company that is located elsewhere, you may have to wait for a while before your order arrives.

  1. Better results

A local printing company will not have too many orders to process; hence, it is likely to offer you high-quality services  .

  1. Accountability

A local printing business is more likely to be involved in community activities and support charity events as compared to other businesses that do not have a local presence.

  1. Cheaper

You will avoid paying shipping fees if you buy from a local printing company. A local company is also likely to have competitive prices which will help you save further.

At Rush Hour Printing and Graphics, we offer printing services to locals and we are always delighted to serve them and deliver the best quality possible. Contact us today for more information.

 

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

 

#Print #Media #Marketing #Social #PrintMedia #PrintingMaterial #AdRecall #RushHourPrinting #Information #Newspaper #Blogs #NewsPortals #Magazines #Business #Headline #Audience #EffectiveAdCampaign #InternetUsers #Exposure #GraphicsDesign #MissionStatement

 

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Why Print is Better than Digital Marketing 100% Times Over By Rush Hour Printing and Graphics http://rushhourprinting.com/why-print-is-better-than-digital-marketing-by-rush-hour-printing-and-graphics/ http://rushhourprinting.com/why-print-is-better-than-digital-marketing-by-rush-hour-printing-and-graphics/#respond Tue, 17 Oct 2017 23:27:33 +0000 http://rushhourprinting.com/?p=29435  

Rush Hour Printing and Graphics Presents

#printmarketing #oldisgold #oldisnew #printistrustworhty #professionalprint #Credibleprint #classicprint #understandableprint #printforleisurereading #printattentiongrabber

Since the advent of the internet, it has often been said that print is dead. However, we beg to differ with the proponents of this ideology because there are many reasons why print is superior to digital marketing and why it is here to stay for good. Print media has been around for a while now, and we can all agree that is has played a significant role in the way humans continue to communicate and it continues to do so despite facing stiff competition from online communication in the recent decade or so. In this article, we will delve into the reasons why print is the best marketing tool any business can have in this era of online communication and systems.

Quality paper

Our printing company uses quality paper to print marketing materials for our clients. This has the advantage of portraying your brand in a positive light which will make consumers want to associate with your business and buy from it.

Easy to grasp

Print media is easy to comprehend for most people because they are used to it and have been using it over the years. On the other hand, online communication can be difficult to understand especially for the older generation. Therefore, if your business targets the older generation, you may consider using print to market your products or services to maximize the chance of getting your message out there and attracting more customers which can be next to impossible if you only use digital marketing.

Reach local audience

As a local business that wants to target local customers, it is best to use a traditional method of marketing such as mail flyers because you will have a guarantee that they will reach local households.

Kept for future references

With print media, it is possible for consumers to keep hard copies of a marketing material and go through it several times at a future date. Print is tangible, physical  and can be smelled. The same cannot be said about online marketing.

Credibility

Print media is considered to be more credible as compared to online marketing. Truth be told, most of us tend to view what we see published in a reputable newspaper such as New York Times as more credible than the news and advertisement we see published online.

Professionalism

There is a certain level of professionalism that print media tends to have. Advertisements placed on print appear to be more professional than those found online. Print media commands respect from everyone in an incredible way.

More engaging

Generally, people interact  with content in print more than online. They also spend less time reading online content as compared to an item on newspaper or magazine. In fact, you can start reading content on a print media and finish reading it later which can hardly be the case with online content which we tend to skim through in a hurry. Print media holds people’s attention for longer, approximately 45 minutes, unlike online content which only takes about 15 seconds before you lose interest and move to the next item.

Brand awareness

Print media is considered more effective than digital media in creating brand awareness of a product which is the lifeblood of business. Print materials highlight the visual characteristics of a brand such as images, font, colors and texture in a more profound way than online marketing. All these are the crucial aspects of branding. Materials such as pamphlets, brochures and business cards can serve this purpose well.

Grabs attention

Print materials are the best when it comes to grabbing people’s attention because they are easy to access and they are available in limited quantities.

Helps people unwind

Most people read print when they want to get away from the internet and relax their brains. Therefore, marketing through print is a smart idea since they will read your adverts as they unwind.

It is excellent for customer retention

Print media such as custom newsletters were meant to foster customer loyalty and enhance customer retention, and they are still the best for this job in this age of technological advancement.

If you want to try traditional print marketing strategies, Rush Hour Printing is your best bet.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

 

 

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Print Media vs. Social Media – Who is the BIGGER BOSS? By Rush Hour Printing and Graphics http://rushhourprinting.com/print-media-vs-social-media-who-is-the-bigger-boss-by-rush-hour-printing-and-graphics/ http://rushhourprinting.com/print-media-vs-social-media-who-is-the-bigger-boss-by-rush-hour-printing-and-graphics/#respond Mon, 16 Oct 2017 21:26:46 +0000 http://rushhourprinting.com/?p=29430 Rush Hour Printing Presents:

www.rushhourprinting.com

#Print #Media #Marketing #Social #PrintMedia #PrintingMaterial #AdRecall #RushHourPrinting #Information #Newspaper #Blogs #NewsPortals #Magazines #Business #Headline #Audience

Social media that was once the “cute media baby” has now grown up into a Handsome Marketing Tool, capable of empowering the marketing strategy even in the tightest corners Digital Industry has reached. But if we look at the big picture, there is a huge number of people out there who love to read and explore the ads off a brochure. Furthermore, a recent survey has resulted in a conclusion that more than 60% of potential readers say that they would only take a negative story serious as it is, if it is printed in a paper.

The Headline is the Prime Spot

 

Without doubt, a number of Blogs and Online News Portals have a reputation anyone can wish for. And while they market your business, you have a promised result of reaching out to a healthy number of audiences but that ad of yours would eventually get pushed down as further ads come up. Somehow a negative story can even push your ad out of the reader’s mind, almost instantaneously. However, if you make the headlines come to the homes or offices of your target market, you get to keep that top spot within the mind of the readers, in the flesh, in-person. This is why Print Media the best marketing tool.

Print is Durable

Authorities and Education Specialists have stated that students tend to keep a better reminder of what they read off a book rather than an e-book. This specifies the significance of turning pages of a book, looking at a brochure in your hand or staring at an ad space with which you can physically interact with. Textbooks are still better a tool for education than any online forum. This says a lot about the importance of print over online media. Digital content is easy to lose. Print media is not so easy, it is easily accessible.

Printed Content Captures Maximum Ad Recall

Online users usually tend to open multiple tabs rather than working on a single thing. For example, chatting with someone or listening to music while looking at an is often the usual when browsing online. This divided attention leads the reader to lose certain details in the ad that are essential for them to become enamored with your product. On the other hand, holding a postcard or a flyer keeps the reader busy with it in their hands, and often giving the ad their undivided attention.

While Social Media is important for any business, Print Media has always been a leader in the industry of advertising due to its authenticity, integrity and readership loyalty – it is a human connection more so than a trend. This is why we can always argue that Printing is better than Online Marketing. As marketing strategists lay down a strong social media campaign for your business, they equally and recommend on employing the use of Print Media for marketing alongside online media.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

 

 

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What Percentage Of Your Revenue Should Be Spent On Marketing To Earn At Least 5 Times Over? By Rush Hour Printing and Graphics http://rushhourprinting.com/what-percentage-of-your-revenue-should-be-spent-on-marketing-to-earn-at-least-5-times-over-by-rush-hour-printing-and-graphics/ http://rushhourprinting.com/what-percentage-of-your-revenue-should-be-spent-on-marketing-to-earn-at-least-5-times-over-by-rush-hour-printing-and-graphics/#respond Thu, 12 Oct 2017 21:54:34 +0000 http://rushhourprinting.com/?p=29426 Rush Hour Printing and Graphics

 

#printing #printalways #rushhourprinting #marketing #printmarketing #roi #returnonyourinvestment #return #profit #revenue #margins #profitmargins #americanmarketingassociation #AMA #budgets #printcampaigns

“Marketing is a set of process and activities for creating, communicating, delivering and exchanging offerings that has value for your stakeholders and society at large” (American Marketing Association). Companies indulge in aggressive digital and online marketing can create awareness regarding your products and services, helping you increase sales and the company’s revenue. But, how much to invest in PRINT marketing? Is there a fixed ratio? Print marketing needs to be NUMBER ONE priority in your advertising and marketing campaigns, but how much should you really spend on it? Is there some kind of formula or rule of thumb that you should live by?

Well, actually there are some rules and formulas you could use to get your started. There are numerous varying factors that a company needs to take into account before deciding on a fixed value for its print marketing. It all depends on the position of the company in the marketplace, its market share/value, the category of products the company produces and if the company has multiple line of products or not. However, each one of the also has a revenue. Some percentage of this revenue should be used towards print marketing, in fact, must be used.

In short, for every company the ideal percentage to be spent on marketing would be the exact same. Yes, the amount of money may differ even within each product, but the percentage will always remain the same.

Print marketing as a way to earn more in your ROI (Return on Investment).

The simplest way to explain Marketing ROI is by using the amount of revenue you earn when you spend $1 on marketing. This is going to help you understand whether or not your marketing strategies are working or whether you should continue using the same methods in the next fiscal year or change them. It is all about the response you get back from the market. $1 may serve you well for a few years or it may not serve you at all, but that is the whole point of marketing – TAKE RISKS! Do what it takes to know, because knowledge is what will ultimately give you power.

Your stockholders and sponsors swear by your ROI and this ratio is so crucial that it can affect your future cash flows and findings that simultaneously affect the growth and survival of your business. ROI is calculated using two important metrics

  1. The cost to do something
  2. The revenue generated in return

Ideal Marketing ROI

For all those companies who have a six-figure revenue, a general rule deems a 5:1 ratio ideal to maintain their current position. It is best described as for every dollar spent on marketing activities, the company earns $5 dollars in return, which is a good turnover rate, according to the experts. “Now companies who aim to acquire a greater market share and should budget a higher percentage” (FrogDog).

The general rule of thumb to calculate your ideal marketing budget then is:

Total Budget x 5% = Marketing budget required to spend to maintain current business position and visibility.

Total Budget x 10% = Marketing budget required to spend to grow and improve market share.

Small businesses have to use a larger portion of their budget for marketing because they are new setups and need to spend more to create a brand awareness in the market. It is also plausible to be more effective in the market, if the company knows what customers want, achieved only through marketing and analysis of response and rate of return.

Other Essential Factors.

Multinational companies who launch new products/services, enter new geographical target markets, have mergers and acquisitions should spend a higher percentage on their marketing activities. This is also where Rush Hour Printing and Graphics can help.

Total sales of the new product/ revenue target x 20% = Marketing budget required to spend to launch new products and services in the market, do mergers and acquisitions etc.

Rush Hour Printing and Graphics is here to give you what you need, ask us how we can help and let us handle the print side of things all by ourselves. We will make sure your recognized, your brand is requested and that it makes a lasting impression on all of your clients.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

 

 

 

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How does Print Marketing help promote a Business? by Rush Hour Printing and Graphics http://rushhourprinting.com/how-does-print-marketing-help-promote-a-business-by-rush-hour-printing-and-graphics/ http://rushhourprinting.com/how-does-print-marketing-help-promote-a-business-by-rush-hour-printing-and-graphics/#respond Wed, 11 Oct 2017 15:06:13 +0000 http://rushhourprinting.com/?p=29424 Rush Hour Printing and Graphics

                                                                

Thankfully, an exchange of business cards doesn’t need WiFi

If you’re running a business, be it a dot com with a 6-figure worth net profit or a small pizza place, marketing is the foundation on which you will build your empire. It’s not uncommon that once in a while you hear someone in the industry swear that online marketing tools have given the printing giants a run for their money. Now the million dollar question is how and why are the print marketing agencies still in business and thriving?! Why do we keep seeing these pamphlets and brochures everywhere we go? Wouldn’t it have been cost effective if these very companies had invested in online marketing instead?

The truth is that no matter how much online marketing giants claim to be a cost effective, fast and “green”, print media hasn’t lost its game! Using print to market your business to the community is a fantastic idea since it is known, easily understood, widely accepted, affordable and reaches specific target markets.

According to a consumer survey carried out by a multi-national retailing corporation, 77% of the consumers picked up the items from the brands they are visually and mentally linked with! When furthered asked about how were they introduced to those brands, around 72% mentioned having seen brochures and banners around their area.

Around 57% said they connected with the brand and will make repurchases. Most of us still like the idea of being handed a 5 ml of product sample tucked neatly inside a brochure that gives detailed information of the company’s vision and product. A free sample is another smart technique of introducing the client to the product and then again who says no to something free.

Companies like Walmart and Walgreens have earned millions by giving their clients loyalty cards that enable reward points which can be redeemed to make free purchases. A big yellow SALE/DISCOUNT sign on top of the beauty aisle along with a $5 off coupon in the Sunday newspaper is enough to tempt even an elderly group of women to get the new shade of lipstick.

A poster or a banner gives you a feeling of a physical existence and being real (being able to touch it) as opposed to a colorful animation that pops up on your screen while browsing! It takes less money to produce a flyer that is touchable, has your brand logo and product information, will last forever and might even be shared with friends and family.

A forgotten pizza brochure lying on a desk may seem like it’s gone to waste but every time the consumer looks at it, it will remind him of the product and he may just order himself one or many in future. The idea here is to position your brand in the mind of the consumer to make a mental, visual and a long term relationship that harnesses trust and growth.

If you’re someone who is thinking about updating his/her LinkedIn profile and updating your business and product information online, think about investing in a business card also. Business cards go everywhere where a LinkedIn profile doesn’t! Cards stay in the wallets offering relevant information while a LinkedIn Profile poofs with a click.

Think wisely and start printing your business .

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

 

 

 

 

 

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There are FIVE specific reasons why Rush Hour Printing and Graphics is the shop for you. http://rushhourprinting.com/there-are-five-specific-reasons-why-rush-hour-printing-and-graphics-is-the-shop-for-you/ http://rushhourprinting.com/there-are-five-specific-reasons-why-rush-hour-printing-and-graphics-is-the-shop-for-you/#respond Tue, 10 Oct 2017 22:27:46 +0000 http://rushhourprinting.com/?p=29417 Rush Hour Printing and Graphics

  1. Rush Hour Printing and Graphics is 100% committed.

We truly mean that. We are not just here to print for you, we are here to serve you. Our graphic design is done with a sense of ethics and highest of standards, almost unmatched in the industry, so is our printing, customer service, and more. The level of professionalism in our office demonstrates our commitment to you, to your satisfaction and to your overall success as a person and an individual. We are here with the most up-to-date and modern technology in the printing industry to date, meant to satisfy your needs for the latest in technology innovation. We invest in our own company in order to assure your success, this is how committed we are.

  1. Rush Hour Printing and Graphics is truly passionate about what it does: #PRINTING.

We are not just in the business of printing for the sake of it all. We are in the business of printing because it is our passion. We love the marketing side of printing, we love being able to communicate with you, the client, as much as possible. We love being able to be a part of the overall process you are going through, an intricate part. This is why we do this. This is why by 4 am, the press is on and we are in the shop working away. We love to meet deadlines, it gives us pleasure to know that you are being served by us, and successfully so.

  1. Rush Hour Printing and Graphics Understands Professionalism.

We are not just a brand, we are also a family company that believes that standards need to be set high when it comes to success and customer service is our pride and joy. To us, ethics is above and beyond necessary. We do not believe in being a part of your story only in the printing department, RHPG also believes that we need to assist you in all of your marketing needs, guide you through the process of campaigning, elaborate on your success by focusing on your strengths and strengthening your weaknesses through visual stimulation and sensory appeal.

  1. Rush Hour Printing and Graphics is a Solutions Company

We are so much more than just printing. We also act as your solutions advisor. We understand marketing, we understand what it means to be a brand as well. We can guide you in your effortts to print marketing materials, coming up with strategic designs that could lead to the turnaround of your company in more ways than one. Our experience and perfect intuition let us know how successful your marketing strategy would be if it were targeting and specifically positioning itself in the market with the BEST printing techniques in the industry.

  1. Rush Hour Printing and Graphics Eats Deadlines for Breakfast

Yes, we do. We work almost 24 hours per day, we travel through cities to distribute the orders, we invest in huge machines that have the best quality printing in the market – our loyalty to our clients is unprecedented. We do not cut you short in what we are willing to provide because that would mean selling you short and that is against Rush Hour Printing and Graphics policy. We are looking at every single one of our clients as investors in our company and we believe in our ability to maintain this stakeholder relationship with you through successful customer service and order-matching techniques that no other print shop can ever exercise, at least not like RHPG can.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

]]> http://rushhourprinting.com/there-are-five-specific-reasons-why-rush-hour-printing-and-graphics-is-the-shop-for-you/feed/ 0 Revolutionizing your Growth Through Print Media by Rush Hour Printing and Graphics http://rushhourprinting.com/revolutionizing-your-growth-through-print-media-by-rush-hour-printing-and-graphics/ http://rushhourprinting.com/revolutionizing-your-growth-through-print-media-by-rush-hour-printing-and-graphics/#respond Mon, 09 Oct 2017 18:32:11 +0000 http://rushhourprinting.com/?p=29415 Rush Hour Printing and Graphics Presents:

Revolutionizing your Growth Through Print Media

 

We are in an information revolution, powered by the intersection of two of the most commanding knowledge transfer mechanisms of our time – Printing and the Internet”. Alexander S., Chief Marketing Officer at Rush Hour Printing and Graphics.  The following are a few of the trends that businesses are currently embarking on to do the most growth in as little time as possible.

1.       Creating Experiences that allow an Immersion by the Client

The real experience comes from being immersed in the interaction with the product. Therefore, swiping and clicking is not enough. Real-time printing experiences is the next level to feeling and interacting with graphics. Rush Hour Printing and Graphics is an expert at providing the feeling you seek for your clients to experience, call us at 202-290-1118 ext. 5.

2.       Make Art Not Ads

Printing is beautiful. It reflects on all of our senses from touch to sight, printing can make or break a deal anytime. Its power is beyond its touch, however. It goes into a more in-depth side of business: advertising. Print advertising needs to be artistic not marketable. It must bring together craftsmanship, design and a dash of storytelling so as to engage with and entice the market to be inspired by you and your business. Rush Hour Printing and Graphics is the expert at Art Work (email us at artwork@rushhourprinting.com).

3.       Its More than Just Ink. Its Love.

We all love our clients, right? We must in order to be successful at serving them. We can’t think of ink and paper as we used to before, prior to the cyber revolution. We must now ILLUMINATE the way for our clients to find us, we must create that connection with them in order to be found. Print is anything but traditional, now print is the key to your success. Rush Hour Printing and Graphics can help you get there with incredible prices and the most interactive designs. Visit us at www.rushhourprinting.com.

We all know that all major corporations are still printing. It is not a tale, it is the reality of business today. Online advertising can only do so much, you need print marketing to really get the customers you are looking for. From McDonald’s to Mercedes-Benz, Google and Grey Goose, printing is more than just traditional, printing is essential.

 Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

 

]]> http://rushhourprinting.com/revolutionizing-your-growth-through-print-media-by-rush-hour-printing-and-graphics/feed/ 0 Rush Hour Printing and Graphics serving as your own Marketing Service Providers http://rushhourprinting.com/rush-hour-printing-and-graphics-serving-as-your-own-marketing-service-providers/ http://rushhourprinting.com/rush-hour-printing-and-graphics-serving-as-your-own-marketing-service-providers/#respond Thu, 05 Oct 2017 14:37:49 +0000 http://rushhourprinting.com/?p=29408 Rush Hour Printing and Graphics Presents:

Making a Better Future for Your Business

 

#marketing #service #providers #marketingteam #team #rushhourprinting #loyalprint #printshop #printing #growth #business #graphic #design #campaign

Rush Hour Printing and Graphics is more than just a print company. We also offer some of the best techniques and strategies for growing your business. In this sense, then, we work as your own, personalized marketing service providers. We become your own campaign manager in all that relates to the printed materials. Offering graphic services, print and knowledge, Rush Hour Printing and Graphics can satisfy all of your needs, making your company grow at least 20-30% per year. Otherwise, if you are not growing that much, then you are lagging.

In doing so, Rush Hour Printing and Graphics helps you save time and money. The cut on costs manifests itself in that you no longer have to pay thousands for graphics, we offer them at much lower rates. Remember, we match the price as well and offer up to 20% off on your orders. We offer a turnaround rate of 24 hours on most jobs and can become key to your marketing campaign. Efficiency is our number one strength, time-respect and urgency is what makes us unique in this market.

Always one Step Closer to the Goal!

Transforming your business is not an easy task, but it is completely possible given the right tools and the perfect formula for success. We provide a service unlike no other, one that actually participates in your growth, and makes you value chain stronger than ever. Comprehensive materials are what will set you apart from the competition. It will be a way in which you can increase sales without worrying about the overhead. Our company serves as an end-to-end advanced and predictive solutions company that lets the marketing do the speaking for itself. Accessing the best assets of the market and incorporating them into your campaign through graphics and design is what we do best. We then aid in the entire printing process and if you need distribution, just ask.

Rush Hour Printing and Graphics is certainly glad to be able to help. Knowing that we can be a part of your overall success is what we call success for us!

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

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