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Get your Instincts On!
So, this week we wrote a blog titled “The Paper You Choose Matters” where we discussed the need to print on a particularly thick paper in order to grasp the attention of the public. Well, today we are following up with that blog post and continuing on into the vast discussion of instincts, intuition, and paper.
Of course, like we mentioned prior, electronic advertising is not going anywhere, it is here to stay! But, there is a lot to say about printing, it is also here to stay. People need printed materials as they need to feel and touch a car, an apartment, a piece of clothing, a purse, a sock. It is intuitive that we as humans need to touch and feel what we purchase. For example, think about it, when we go print our pictures from the phone, we print the most valuable ones right?! Yes, because we like to print what is valuable to us, we print because we have an emotion to those pictures.
The same goes for marketing materials. A brochure with vast information is sometimes better than a banner on a site. While the latter is appealing, the best way to really touch your clients is to give them a nice, thick-paper brochure. The experience is what they are in for not just the visual. Your marriage certificate is printed on the best paper because it signifies your marriage. That diploma you love so much is printed on thick and spectacular material because it is a matter of achievement and the attachment to that achievement is emotional, so you print it.
Printing is best when done with emotion. Give your clients that benefit to feel and touch what you have carefully printed and crafted for them.
They will thank you for it, trust us!
Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.
Take advantage today of our Price Match PLUS up to 20% OFF your next batch.
Contact us for more information
Telephone: 202.290.1118 ext. 5
Attention: Jean Phillipe
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