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Last week, we promised we would start a new session today with information on how to grow your business. But, more specifically, we will be detailing on the best way to engage in a print campaign using resources provided by Rush Hour Printing and Graphics. This blog is useful in that you are able to map out a strategic plan of action to a good print marketing campaign in as little as 8 steps.
Step Number One
Determine the goal. The goal right now for you as a start-up or existing business is really to upsell. This could be in the form of add-ons, new products/services or special discounts on current merchandise. How do you accomplish this? How do you go from $100,000 per year to a whopping $250,000 in one year or even more?
Step Number Two
You identify your market and target them. What is targeting? Just like how it sounds, it is defined as “select as an object of attention or attack”. Have you ever heard of guerilla marketing? It is defined as an “innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product”. You must be on the prowl at all times. Your presence must always be accompanied by a printed material, either in the form of a business card or postcard, to spread your brand and the public’s awareness of it.
After you are aware of your target, the time is now to ACT. This is the basic milestone structure:
- Introduction. How to use blog to guide you.
- PLAN. Create a print marketing strategy with Rush Hour Printing and Graphics
- REACH. Grow your audience
- ACT. Encourage interactions, referrals and leads
- CONVERT. Increase sales through direct-mail campaigning
- ENGAGE. Build customer loyalty and advocacy
- Resources. Rush Hour Printing and Graphics will provide.
Step Number Three
Use the limitation of time. This may sound absurd, but the more you hurry the client to come in for an appointment, to order online, to call you – the better the response rate you will have. Using this limitation could open a whole window of opportunities for your business. You may end up generating a five percent response rate and a 180 percent return on investment, which is incredible and almost guaranteed with a print marketing campaign!
Step Number Four
Make sure the information you are distributing is relatable, informational, and appealing. You want to point out in bold and red if you have to, that your company is selling above and beyond the current quality in the market. You want to emphasize what makes you unique in the industry and what differentiates you from the rest of the market. You want to make sure this campaign is superb, quality, and interesting. Make it pop with colors and graphics, a different type of paper and even a different quality of print (i.e., 3D).
Step Number Five
Rush Hour Printing and Graphics is one of the best print shops in DC. The company is also one of the best designers in the area. Suffice to say, we will help you throughout the entire process and make sure the design is the best one to represent your brand and to bring about awareness, orders, attention, calls, and more.
Incite Action through a Plan of Action. Guide the clients to come to you, any way they can!
Visit Us online
Talk to Us on Twitter
Like Us on Facebook
Follow us on LinkedIn
Use everything you can to drive them to you!
Step Number Six
Use Direct-Mail. You need to know that this is the best method for campaigning. Our blog has extensive coverage on the reasons behind this. But, just to name a few:
- People are more trusting of direct mail than online marketing
- There is a better reception rate for direct mail versus online marketing
- People LOVE to get mail!
Step Number Seven
Keep Track! Keep everything organized, know who is interested, who is a potential client, where they are, how you spoke to them, what you said, what the offers are, what the campaign offers, etc.
Step Number Eight
Compare the results and measure your ROI. Any mistakes you found you made, keep them in mind for the next campaign. Be assure ALL print marketing campaigns make money! All of them!
Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.
Take advantage today of our Price Match PLUS up to 20% OFF your next batch.
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