A recent exclusive research by Smithers Pira, a renowned authority on packaging, paper, and print industry supply chain reveals that digital printing has grown immensely over the past five years. The Statistics put it at 1.0%, the percentage in volume increase from 2012, despite boasting only 16.2%, of the global print marketing value.
What’s more? These figures are projected to triple in the next five years. 2018 itself is being termed as the twitch of the paradigm shift. Digital printing is already being termed as the new big thing.
Not just the stats, here are more predictions to the future:
· In the next five years, the digital (toner and inkjet) process are about to record the fastest growth.
· The offset litho which has dominated in the previous years will register an upset regarding value
· All this while flexography in packaging will see a moderate expansion
An upset of offset litho
As I have said, regarding pages printed, litho still actively dominates the world print landscape. In fact, by 2022, it will still boast a dominant 70% of the print output worldwide. So how will it register an upset? You see, litho is comparatively low-value book printing, its what’s being used in magazines, directories and newspapers. If you are following the print industry closely, then you know that they are falling regarding preference, publishers are now partial to digital print over litho print.
Don’t get me wrong, the dominance is not about to nose-dive soon, but a slight deceleration in production means the paradigm is ultimately shifting to digital print over the next decade.
However, this is not the only reason why digital print is the next big thing. With the contemporary society always changing and innovating more, new equipment is continually entering the market. It keeps the volumes of toner and inkjet growing, and you know, the law of demand and supply do not spare any market, prices are bound to fall. This makes digital print more cost effective over the traditional analog.
In the long run, print buyers act to make sure their contents are updated. That means there is pressure to reduce the amount of inventory and work-in-progress. Ultimately, this results in an inevitable transformation of the analog to digital print.
Digital printing allows print suppliers to improve the levels of service they offer to customers all while helping them make more money. The fact that it is possible to personalize and increase versioning makes it the most targeted among its users. This just fits in in a world where everybody is trying to connect.
Digital print will continue to be helpful in a world where data and technology are being used to identify potentially valuable customers. Digital print acts as a communication channel for this output. All these positives while it has not fully exploited the new opportunities for high-value short runs into labels and packaging
It all started in the 70s, where the digital print was introduced for transactional print. The further arrival of the cut sheet in the mid-90s accelerated the development, and it can be said that from there henceforth, it significantly advanced. When it came to print technology, electrophotography and inkjet bragged a lion share of research and development budgets. This pushed the quality, reliability, and productivity of systems forward and at the same time reduced the end-user’s cost of producing print.
The economic benefits of low runs and the variable print capabilities forced adoption of technology into print service providers and packaging converters. However, as more end users invest in technology, new market niches and benefits for print buyers are identified, further pushing for more adoption.
The lowering of transaction costs associated with print by workflow developments has opened new markets opportunities to individuals and microbusinesses. Compared to cut-sheet color toners, litho is more economical due to the high automation levels that reduce setup times. These incremental changes are reflected in every printing procedures. To counter this, companies are implementing advanced industrial methods to improve efficiencies.
Growth of inkjets
The inkjets are registering the most prominent changes yet. Attainable quality has significantly been improved alongside the consistency and reliability of printing. Fact is, growth money has made all other technology developments in printing and packaging appear dwarfs to inkjet, and this will not stop.
Inkjet is itself the fastest growing print process. More applications are increasingly adopting inkjet than any other print process. Its quality, reliability, and economics of the process are improving, and expenditure on R&D is bearing fruits. Inkjet is quickly becoming a number one choice for low, medium and high volume production and proofing and prototyping as well.
Inkjet is exceptionally versatile as well with the multipass traversing heads and single pass ranges of fixed heads situated over or beside the surface are not usually flat. In the display market, wide set-up printers are the order of the day with high-performing flatbed technologies replacing litho and screen output
All inkjets end-use sectors are growing which is great news for inkjet users. For example, the advertising print which includes a display and direct mail is the biggest sector of them all. By 2017, it was worth 38.6 billion dollars. By 2022 it is predicted to expand to 50 billion dollars with its broad base meaning it will be among the slowest growing applications for this period.
The most rapid growth for the next five years is anticipated to be packaging with over 20% growth. Inkjet innovations and new business priorities for brands will see manufacturers invest in new press installations for volume printing corrugated.
What to anticipate more is the changing relative cost position and digital printing as new equipment is entering the market. In the end, the volume of toner and inkjet prints will tremendously grow as its prices fall. As I have put in earlier in this article, it predictably is making digital print more cost-effective against the traditional analog printing at ever higher run length.
We have not even explored benefits that will apply to other products that utilize digital printing in the same way that paper does. Among them are textiles, ceramics, automotive, electronics and biomedical products. All we can say is; the future is bright.
Rush Hour Printing and Graphics has experience in doing digital printing. We have been offering these services to our customers for years now, so we know what to do and the best ways to do it. If you want to keep up with the modern trend in publishing, you can come to us for quality digital printing services. Our employees are well versed with the inkjet technology and will provide you with the best inkjet print services in Washington Dc and its environs. It makes sense to take advantage of the latest trends in the marketing world if you want to compete fairly with the other firms in the industry and RHPG can help you do that and more. We have competitive prices and we do not compromise on quality.
Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.
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Rush Hour Printing & Graphics
202-290-1118 Ext. 5
Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA
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