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Return on investment in both the online marketing compared to print advertising has been an on-going debate since the rise and expansion of the digital marketing space. When employing a marketing strategy, the main aim is to reach more people and improve your brand awareness to the public.

Any serious business owner wants to know how effective the marketing strategy is working for them not only in the number of people the campaign can reach but also in how cost-effective the whole campaign was, i.e., justify the amount of money spent on any advertising option. It is therefore essential to choose a marketing option that allows you to track how effective the marketing campaign is, and if it’s not, why. Knowing this can help you improve on your marketing strategy.

The two available options, online marketing and digital advertising, both serve the same purpose for any business but with varying degrees. This article will help you get a broader sense of how both works in maximizing return on investment (ROI) and in turn help you choose which one is best suited for you.

Digital Marketing

Digital marketing offers the most measurable ROI compared to any other marketing option. It allows you to track metrics that directly link to the profitability and revenue building ability of your digital campaign. You can do this by:

Monitoring general performance – i.e., following how much traffic your site every month. This is only at face value and will not allow you to narrow down on how profitable the traffic has been to your business. For this other metrics need to be considered.

• Cost per lead(CPL) – this metric enables you to track the profitability of your campaign by monitoring how many people accessed your site with the interest of becoming paying customers. You pay only when the potential clients accept your call to action, e.g., sign-up.

• Cost per acquisition (CPA) – this metric allows you track how much you are paying to attract an actual paying customer.

These are just some of the things you can use to rack, precisely, the ROI of your marketing campaign. Consider the placement of your digital ads on your preferred platforms. A more accessible advert makes viewing easier attracting more people to your ad.

Depending on what you wanted your ad to achieve, say expand your brand awareness, you can track how your advert performed and how popular your brand advert was per channel, i.e., how many people visited your blog, Facebook, YouTube, etc. and how many people are talking about it.

Digital marketing is unique in that you can narrow your ROI down to from where exactly people were able to find you. You know how many people found your business through direct traffic, pay per click (PPC), organic search engine optimization (SEO), referrals, etc.

Find out how effective the campaign was by examining the number of traffic it generated and how that coincides with the sales you were able to make. You can get this by comparing your sales levels before the campaign and after.

Print Advertising

The increased popularity of the internet, ease of accessibility and with every other business digitizing, digital marketing has become the most accessible and cost-effective way of achieving your marketing campaign goals. This, however, does not entirely rule out the importance of print marketing.

Measuring return on investment with print marketing is slightly harder than with digital marketing. There is no exact or fool-proof way of knowing how many people came across your print advert and how many of them converted into paying customers. However, with the right strategy, it is not entirely impossible to measure the success of your print advertising.

Ways of ensuring you get the most out of your print advertising campaign are through:

• Set goals for your print marketing campaign – decide on what you want your campaign to achieve. Defined goals will make it possible to track, over a period, if the campaign was able to achieve what you set out for it to do. At Rush Hour Printing and Graphics, we are here to help you make the most with whichever print advertising method you choose for your campaign. We can also advise on.

• Choose the best print option to achieve your set goals – after laying down the goals you want your print marketing campaign to achieve; the next option is to decide on the best option that will allow you do just that. Rush Hour Printing and Graphics has qualified personnel that has years of experience in advertising and can help you narrow down on the best option to go for depending on your target goals.

• Incorporate ways to measure the success of your campaign – once you have laid down the first to steps, the next step is to incorporate a way of measuring how effective your print campaign was. You can do this by eliciting a call to action by putting a tracking URL or coupon code in your print adverts. This wish shows you how many people followed it as compared to the number you rolled out.

• Enquire from your customers – another great way is to ask your customers how they heard about your business. This is possible by directly engaging them in a conversation or through surveys. It is, however, important to note that this method is not very efficient as most people will not know exactly where they first got information from and can lead to you collecting the wrong data.

Verifiable metrics can make tracking how successful your campaign efforts were in achieving your set goals very easy. Though the digital platform makes this somewhat easier, with the right strategies in place and with a competent printing house such as Rush Hour Printing and Graphics, achieving your set goals and maximizing the Return on Investment is that much closer, and possible, possible with the print advertising.

Reach out to us at Rush Hour Printing and Graphics for all your printing and graphics needs. We will provide you with the highest quality services at the most affordable prices.

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