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How To Measure ROI On Print Advertising
The increased popularity of the internet, ease of accessibility and with every other business digitizing, digital marketing has become the most accessible and cost-effective way of achieving your marketing campaign goals. This, however, does not entirely rule out the importance of print marketing.
Measuring return on investment with print marketing is slightly harder than with digital marketing. There is no exact or fool-proof way of knowing how many people came across your print advert and how many of them converted into paying customers. However, with the right strategy, it is not entirely impossible to measure the success of your print advertising.
Ways of ensuring you get the most out of your print advertising campaign are through:
• Set goals for your print marketing campaign – decide on what you want your campaign to achieve. Defined goals will make it possible to track, over a period, if the campaign was able to achieve what you set out for it to do. At Rush Hour Printing and Graphics, we are here to help you make the most with whichever print advertising method you choose for your campaign. We can also advise on.
• Choose the best print option to achieve your set goals – after laying down the goals you want your print marketing campaign to achieve; the next option is to decide on the best option that will allow you do just that. Rush Hour Printing and Graphics has qualified personnel that has years of experience in advertising and can help you narrow down on the best option to go for depending on your target goals.
• Incorporate ways to measure the success of your campaign – once you have laid down the first to steps, the next step is to incorporate a way of measuring how effective your print campaign was. You can do this by eliciting a call to action by putting a tracking URL or coupon code in your print adverts. This wish shows you how many people followed it as compared to the number you rolled out.
• Enquire from your customers – another great way is to ask your customers how they heard about your business. This is possible by directly engaging them in a conversation or through surveys. It is, however, important to note that this method is not very efficient as most people will not know exactly where they first got information from and can lead to you collecting the wrong data.
Verifiable metrics can make tracking how successful your campaign efforts were in achieving your set goals very easy. Though the digital platform makes this somewhat easier, with the right strategies in place and with a competent printing house such as Rush Hour Printing and Graphics, achieving your set goals and maximizing the Return on Investment is that much closer, and possible, possible with the print advertising.
Reach out to us at Rush Hour Printing and Graphics for all your printing and graphics needs. We will provide you with the highest quality services at the most affordable and competitive prices possible.