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Nowadays, traditional methods of advertising seem inadequate thanks to social media and internet marketing. For this reason, many people wonder if print marketing products such as flyers and brochures are still relevant today. Internet marketing is all the rage these days. It is true that online marketing and social media are effective, but there are other marketing methods besides them. In reality, print marketing is still going strong due to various reasons and Rush Hour Printing and Graphics is a testament to this fact.
Online marketing will not help you overcome the communication barrier that exists between you and your target audience. This is because, in the modern age of information, the target markets are usually bombarded with numerous online advertisements and not just email marketing. It is important to have a tried and tested method of marketing to your prospective customers, and print marketing is the best way to do it.
If you are still in doubt, here are seven reasons why printing brochures is still essential for any business in US;
1. It’s Credible
Popular newspapers or magazines invoke feelings of credibility. They are deemed legitimate by most people. You can put down the printed material and pick it up at a later time and continue reading. Print occupies space in a room and that is a good thing for marketers. A print material that has been placed somewhere in a home or office will stay there until someone picks it again and views it. Rush Hour Printing and Graphics can help your business appear credible by providing you with quality printing services. We have commercial printers and experienced employees who will ensure that your printed materials are of high quality and presentable.
2. Promotes Brand Awareness
Branded publications and printed materials are great tools for reinforcing a company’s brand. Print enables you to highlight the visual characteristics of fonts, images, texture, and colors which are important when it comes to establishing brand recognition. It is difficult to achieve this with any online tool. Besides social media, print materials are also efficient when it comes to branding. RHPG knows how important branding is for the success of a business and we will ensure that your printed products promote the image of your company and are embody what your business stands for.
Digital marketing is saturated with all businesses rushing to get a piece of the cake that the internet promises to offer. This has made print to appear like the new trend again. The only difference is that modern print has a twist. Nowadays, businesses have more data and information at their disposal to make concise decisions concerning collateral types, consumers, consumptions and content. Consumers receive numerous irrelevant news and unsolicited ads in their emails a majority of which will be ignored thus a good percentage of internet marketing efforts are likely to fail. Knowing this, you should make a point of including print marketing in your marketing strategy. RHPG can help you rediscover the beauty and power of print marketing. We will explain to you all the print marketing services that we offer and tailor them to your needs.
4. It Is Perceived To Be Professional
Advertising in a newspaper or magazine is expensive but this is usually offset by the benefits of making your business appear in them. For one, print media portrays a degree of professionalism which is nearly impossible with internet. Print will earn you respect since it remains to be one of the higher quality channels particularly due to price. Additionally, people will always view your business with a certain look, mostly positive, which is different from the one they would have if you were using online. RHPG’s printing services are quite professional looking and they will help your business get the respect it deserves.
5. It Will Help You Get The Message To Your Target Market Easily
Marketing to the people who need your products or services increases the chances of your business succeeding. That is what target marketing entails. Placing your company’s ads in magazines, publications and newspapers can greatly help your brand become visible to your target audience whether it is the general public or niche market. By making good use of your demographics data, you can place your brand strategically in the right place, time and before the intended audience. RHPG has been in the printing industry for a long time and we will share our knowledge about target marketing with you to help you get the most out of your marketing efforts.
Printed materials such as posters, publications and brochures are physical materials. They can stay in homes or offices for many days to come after they have been distributed and received. Unlike online marketing materials, they are very tangible. RHPG uses high quality stock which you will be proud to give away to your customers and they will be happy to hold often as they read the contents.
Research shows that consumers spend on average 15 seconds reading something online. If you are not lucky, your website might experience downtime or something. When people read a printed material, they concentrate for a longer time. Sometimes, they can pause and finish reading at a later time. Consumers spend about 40 minutes reading the contents of a magazine which is much more than the time people spend reading online. RHPG knows just how important the contents of printed materials are and we will advise you accordingly and ensure that every word we print is enticing and grammatical.