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Rush Hour Printing and Graphics assists many businesses in Washington DC and its environs to boost their promotions or sales. Flyers are a great way of advertising because they are easy to make, cost-effective, simple and people actually use them. Here are several tips that will help you run a successful flyer marketing campaign:
Draft The Design Of Your Flyer
The contents of your flyer should be condensed to include only the most important information as well as a clear call to action.
The other things that should feature on your flyers depending on the type of project that you may be promoting include contact information, a headline, visual elements and branding (corporate identity and more precisely the logo).
It should also contain values, offers, layout, and composition. The latter deals with structuring your flyer in such a way that it is easy to read. Use sub-headlines and bullet points to organize information on the flyer, include images to explain ideas and break up the text as well as empty space to enable the eye to rest.
Only use designs that have a positive impact on your sale and brand. Avoid designs that can overshadow the message contained in your flyer.
Rush Hour Printing and Graphics is adept at creating flyers that can help you have a successful marketing campaign. Our flyers will incorporate all the essential elements that they need to become effective.
Think Carefully About Your Distribution Channels
Once your flyers have been designed and printed, the next step will be to distribute them. Always remember the demographics, travel patterns and locations of your target audience. If your target audience is women, for instance, make sure that your pass out flyers in hair salons and shopping malls where they might frequent. It can be essential to hire people to help you give out the flyers.
You can also attend community events and distribute your flyers there. You may also ask your business associates to give out the flyers on your behalf for a fee. You can also give out flyers at public events such as fairs, shows, and presentations depending on the type of your business.
Take advantage of social media by using a digital version of your flyer to advertise your business. This way, you can get likes and shares.
You may also hand them at the point of sale particularly if the flyers offer a discount to consumers if they buy in future.
In order to know the return on investment of your flyers you need to have measurable goals that you can keep track of. One effective way of measuring results of your flyer marketing campaign is by asking people to come with their flyers into your business premises when they want to find out more information about your promotion or offer. Coupon codes or QR codes are another way of doing it. This act will help you determine whether your flyer campaign was successful or not and by how much if it was successful based on the volume of sales and conversions.
RHPG is committed to ensuring that all our customers are satisfied with the quality of their flyers. We will print it in high-quality paper to reflect the professionalism of your company. Contact us today for exceptional flyers that will help you carry out a successful flyer marketing campaign.
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