#Apple #iMac #iPod #iPhone #marketing #ignorecritics #connectwithaudience #justifyprice #RHPG #Rushhourprintinggraphics
Experts will always advise you to learn from your mistakes. I’m not saying otherwise but, let’s be honest here. How many mistakes can you make? Sure, you could learn from other’s people’s mistakes but that’s not a lesson enough for you to ‘graduate’. So what’s left?
To learn from the best. And what’s a better example than Apple’s marketing? No matter how hard we try to deny it, we know it’s true-Apple has the best marketing our generation has seen yet. I mean, how many organizations have the ability to turn a normal press conference to a global and live event? Only a handful, and apple does it seamlessly.
So instead of denying it, we could try and find out the hows and what secrets Apple may be using.
But before we even get into that, we need to go deeper into Apple’s philosophy and belief. That the customer does not always know what they want. And it’s true.
If Apple went the mainstream way and introduced the normal mp3 players, users would still buy it. But they asked themselves, what if it can be accommodated in a smaller gadget? Customers had no idea if this was possible. And look, it made mp3 players completely irrelevant to this day.
So what can we learn from this?
Ignore your Critics
It’s not always about people. They don’t even know what they want. Sometimes it’s about focusing on building what you want, no matter what people say. Just like Steve Jobs did when launching the iPad. Critics predicted it to fail miserably, but today, the numbers say otherwise.
Make the best of the Ordinary
We’ve lost count of the number of times apply have made something beautiful out of the ordinary. Who thought PCs and phones would be this attractive?
Apple has continued to reinvent standards and designs in operating systems and computer systems. For this simple strategy, people are always lining up to buy new iMac, MacBook, and iPhone.
At Rush Hour Printing Graphics, we can make impeccable design posters out of the ordinary paper
Justify your Price
Ever wondered why Apple double charge you for their product and gets away with it?
Because you won’t see more beautiful products than theirs in the market. And above that, their features and benefits are unmatched. When a buyer sees the value of an Apple product, they dig dipper in their pockets without hesitation.
It’s like cars, you can’t dare buy a normal vehicle when you can afford the Rolls Royce. And Apple is the Rolls Royce of computer and phone technology
Connect with your Audience
The audience won’t respond to jargons like processing power and display resolution. Give them a name like ‘retina display’ or ‘edge to edge’ glass. As a user, you can already picture the quality being sold to you.
Become the Name
Build a name out of your product by differentiating yourself from your competitor. For example, don’t just buy a smartphone, buy an iPhone. How do you do this?
By leading the market with a huge margin and differentiating yourself. It’s all about making people believe you have innovated a product when all you have done is reinvent the current product in the market.
At Rush Hour Printing and Graphics, we not only do the designing and printing part but also are concerned with the marketing side. We always an interest in knowing how our products were of help to you and your company. You are only a call away from finding the best strategy to approach your market. At RHPG, we are here for you.