#quality #marketing #businesscards #calltoaction #professionalbusinesscards #distribution #tagline #grahicdesign #rushhourprintingandgraphics #competitiveprices
THE ART OF BUSINESS CARD MARKETING BY RUSH HOUR PRINTING AND GRAPHICS
A business card is one of the best marketing tools you have at your disposal. These are more than just a way of exchanging contact information.
A Rush Hour Printing and Graphics business card is a quality, affordable and easy way of letting people know about your business. How exactly do you ensure that your business cards are successful marketing tools? Follow the steps below.
- Ensure your business card states what your business offers
Apart from just your business name and contact information, ensure that your business card explains exactly what services your business offers. Sometimes your company name or tagline gives the potential clients an idea of what you do. If they do not, ensure you include a line or two dedicated to explaining what you do. Be sure to include what makes you different and sets you apart from your competitors.
- Have a call to action
The whole point of having business cards is handing them out with the hope that they will encourage the receiver to interact with your business and hence get you more clients. Therefore a business card without a call to action beats the whole purpose of a business card. This means that it is imperative that your business card has a call to action that calls upon the receiver to interact with you.
- Have professionally designed and quality business cards
A high quality and professionally done business cards tell your potential client that you take your business seriously. It also tells them the quality of services they should expect from your business.
At Rush Hour Printing and Graphics, we provide you with an in-house graphic designer that will work closely with you every step of the design process to ensure that your business card is tastefully and professionally designed. We also have a wide variety of papers and typography to choose from and our up to date printing technologies produce unrivalled printing quality.
- Strategic distribution
Business cards act as instant billboards that can attract the right people at just the right time. Therefore you should always have them on hand wherever you go. Post them anywhere that they have a high chance of being seen e.g on community bulletin boards, at complimentary service provider’s business premises etc. Use every interaction as a potential marketing opportunity and hand out your business cards generously.
- Maximize content and utilize space
Be sure to appropriately utilize every space on the business card without cluttering it. At Rush Hour Printing and Graphics, our experienced graphics designers will advise on the best way to utilize space on your business card while including all the relevant information without cluttering. Consider leaving a black space on your card, especially at the back because most people tend to write on the cards and then pass them on. This is also another way of increasing your card distribution.
The marketing potential of business cards is undeniable. Invest in making sure that they do just that for you and your business.