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Find Out How to Use a Banner for Promotion
Banners are a great way to promote a current sale or event to the local traffic. They are large and typically placed in highly visible areas, so they can reach a decent amount of people, all while being inexpensive.
Rush Hour Printing and Graphics offers a few suggestions on how to get the most out of your banner campaign, whether this is your first time or have been using them for years and know how effective they can be:
What is the Promotion?
The first step in your banner campaign will be determining what the message is, whether it is to inform people about a 50% off sale, or that you have a new Instagram page. Once you narrow down your message, brainstorm ways to attract your target market. Research key phrases they use and provide a clear call to action to capture leads.
Clear and Concise
Although a banner has significantly more physical space as compared to a post card for instance, that doesn’t mean you have to use it. Often clear headlines, and white space make for a more effective design.
Rush Hour Printing and Graphics can create an appealing eye-catching layout that includes your message, and a URL to a landing page. The goal is getting attention as people walk by using contrasting colours, and bolded text assist with directing the yes to the part of the banner you want the most focus.
Another common theme is enlarging the discount or coupon amount. People like to save money, so boosting the offering encourages people to take advantage of it.
Depending on your promotion and store location you may decide to hang your banners in various locations. Rush Hour Printing and Graphics suggests printing banners and bringing them to all the trade shows and specialty events you attend. A great example would be putting banners for a flower store near mother’s day event promotion.
Another great idea would be including banners in high traffic areas. Roadside, mall windows, and rented space are great ways to reach the most amount of people, with the hopes that a percentage would convert into sales.
What Determines Cost
Rush Hour Printing and Graphics offers a variety of banner fabric and material. Depending on your budget and use there are a variety of options. A nicer more expensive material may be more money up front but actually more economical in the long run as it will last significantly longer
Banners are typically cheaper per piece when multiple quantities are ordered. Keep that in mind when planning out your campaign. If you can order the banners all at once versus as you need them, it will save a lot of time and more importantly costs.
Rush Hour Printing and Graphics has a vast portfolio of banners we have worked on, and pictures that may inspire your next project. Give us a call to discuss what options would be best for your company and the campaign you are working on. We have multiple options and solutions for all budgets.
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Email: Artwork@rushhourprinting.com & Unionstation@rushhourprinting.com
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