#branding #companybranding #companypromotion #marketing #marketingcampaign #printer #graphicdesign #print #paperstock #followme #directmail #calendar #printedcalendar #brandedcalendar #banner #printedbanner #giveaways #brandedgiveaways
Branding Using Print
Branding involves a unified company message across numerous platforms, including the logo, website, and all printed company material. Whether a company is new or established, printing marketing campaigns are going to be used in various formats.
Main Print Collateral
There are a few items that are a must for most companies, such as business cards, letterhead, brochures, and folders. It is imperative that these items all have the same branding, as these are typically the first items a person will see from the company.
Keeping the branding constant will allow you to be repetitive and recognizable to the public. Things such as colours or use of certain graphics become part of your branding.
Direct Mail Campaigns
Rush Hour Printing and Graphics suggests the use of postcards or brochures to reach people via direct mail. Branding these items is important, as the people will only be able to judge or understand your business based on this printed piece of paper.
Direct mail also offers the opportunity to be repetitive for a low cost. Postcards are typically only a few cents per piece, so going this route is effective and economical.
Let Them Come To You
Items such as menus or coupon books are a great way to increase your branding initiatives. Rush Hour Printing and Graphics can create custom printed pieces with the company logo and information on pieces that are typically sought out by the customer and kept. Something such as a coupon book can be customized to be a specific shape that relates to the branding, and is a take away item
Large Promotion Methods
Print mediums such as banners are a large printed item that are a great way to gain attention. Rush Hour Printing and Graphics suggests branding the banners, along with the promotion or discount, in order to get the most value from this route. The large format allows for more text or imagery to be used, and the low cost allows for a larger quantity to be printed and displayed.
Custom made, branding giveaways are a fantastic way to combine the company with something useful people will want to take. Stickers and Calendars are great examples, as they can be used in homes, offices, cars, etc. and will predominately display the company branding whether it be a logo or well-known expression.
Offering giveaways is also a way to interact with potential customers, as it provides them with something of value. You can use the giveaway as a tactic to follow up with them to see if they are using it or would like another (in the event of a calendar, yearly ones would be made.
Rush Hour Printing and Graphics strives to offer the highest quality print items for your branding initiatives. We are aware that branding means something different to every company, so whether it is a bold font logo or a trademarked expression, Rush Hour Printing and Graphics will work with you to create a campaign that will aim to increase your sales and in turn let you keep the money in your wallet.
Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
Take advantage today of our Price Match PLUS up to 20% OFF your next batch.
Contact us for more information
Email: Artwork@rushhourprinting.com & Unionstation@rushhourprinting.com
Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia and coming soon, Union Station in DC!
Come Visit Us