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EFFECTIVE BROCHURE MARKETING BY RUSH HOUR PRINTING AND GRAPHICS
BROCHURES IS WHAT WE DO BEST!
In order to fully utilise your marketing potential, it is important that you do not only rely on one form of marketing option. It is true that in this digital age, digital marketing is very effective. However, it is not every one who is comfortable with trusting and online vendor. Therefore, the best way to fully maximize on your marketing campaign is to use it in conjunction with other forms of print marketing e.g. BROCHUREs. At Rush Hour Printing and Graphics, we produce the highest quality BROCHUREs, at the most affordable rates.
A Rush Hour Printed BROCHURE will provide an online company with two things:
- Credibility – most people believe in something that they can see and touch. That is why with a BROCHURE at hand detailing all your services or products, it is easier to convince your target market.
- Saves on time – people want something that they can take along with them and read at their own time. A printed BROCHURE allows them to do just that without taking away from the online aspect (you can include links to your digital platforms) while also providing that personal touch with your target market.
In order for your BROCHURE to effectively support your online marketing campaign, you need to ensure that it provides what will inspire your reader to interact with you. You can do this by:
- Understand what your reader is looking for – you must ensure that your BROCHURE answers all the right questions that a potential client might ask about your business and answer them in a logical way.
- Encourage the reader to read inside the BROCHURE – the first page of a BROCHURE is very important as it can either make the reader continue reading the BROCHURE or discard it. It is no longer enough to occupy this space with your logo, you need to put information that will interest the reader and encourage them to flip the BROCHURE. Also make sure to use terms that are easily understandable.
- Have a contents page – if your BROCHURE has many pages, utilise a contents page that will list down what the BROCHURE contains and direct the reader to the information they might be looking for in it.
- Have a description of the product – ensure you have an ample description of the products or services that you provide.
- Include useful information – include extra information that will encourage the reader to keep, refer to or transfer the BROCHURE to other people e.g. tips
- Be creative – include creative designs in the BROCHURE. You can make the BROCHURE in any shape you want, depending on the products, services you offer and your budget.
- Be interesting – don’t let your BROCHURE be stale and uninteresting to read. Use a language that is engaging to the reader and makes it interesting for them.
- Call to action – the main point of a BROCHURE is to encourage your reader to interact with you. You should therefore include a call to action at the end of your BROCHURE.
At Rush Hour Printing and Graphics, we offer the best in printing and graphics solutions.
We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives. Rush Hour Printing and Graphics WE EAT DEADLINES FOR BREAKFAST! We are looking forward to serving you from our two DC locations. Our printing skills come from years of experience and hard work. Our graphic designers are incredible at what they do and always give their best. Check out our reviews on Yelp. Our word is our bond and we are here to prove that!
Take advantage today of our Price Match PLUS up to 20% OFF your next batch.
Contact us for more information
Email: Artwork@rushhourprinting.com & Unionstation@rushhourprinting.com
Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia and coming soon, Union Station in DC!
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