#linear #marketing ##BROCHUREs #quality #creative ##modern #typography #display #graphicdesign
#BROCHURE DESIGN TIPS BY RUSH HOUR PRINTING AND GRAPHICS
For all the important information a ##BROCHURE can be containing, most do not get the attention that they deserve. Below are some of the most important steps that we employ at Rush Hour Printing and Graphic Design to ensure your #BROCHURE becomes an effective marketing tool for you.
Simplicity– the most effective way to reach your target audience is by employing simplicity in bot your design choice and wording of your #BROCHURE. Simplicity in design exudes modernity and minimalistic elegance while a simple wording ensures that your #BROCHURE is easily understandable.
Creativity– a #BROCHURE that is different from the rest is one sure way of capturing the attention of your reader, how can you achieve this uniqueness? By injecting unique design concepts into the design of your #BROCHUREs e.g. pop up art.
Linear– your #BROCHURE can have a whole different look apart from the popular booklet design. You can choose to have one that stretches out like an accordion or have one that unravels to reveal the information at the center etc.
Creatively displayed inserts– whether they be CDs, gift cards etc., they need not be relegated to the pockets at the back. They can be injected into the overall design of the #BROCHURE as popups or extending towards the reader in an inviting way.
Use shapes– in making your #BROCHURE as eye-catching and interesting as possible, you can make your pages to suit any shape that will best suit your business. These could be in circles, hearts, multi-sides pages etc.
Subtlety– sometimes subtle changes can make a big difference in your #BROCHURE. Sometimes something as simple as having rounded edged pages or incorporating color psychology can be enough to improve the marketing potential of your #BROCHURE.
Materials– the type and quality of the materials your #BROCHURE is made of speaks a lot about you as a business and a brand. Recyclable materials show you care about the environment, quality materials shows that you care about what you offer to your clients etc.
Textures– these are a great way of engaging the readers’ sense of touch.
Smaller is best– try to downsize your #BROCHURE. Bigger #BROCHUREs are at times cumbersome to carry around; therefore making your messaging simple and concise will allow you to in turn make the size smaller. This will make it not only easier to carry around but also fit in any size pocket.
Typography– employ interesting typography to add on to the visual elements of your #BROCHURE. This also sparks the visual interest of the reader.
Display– consider how you want your #BROCHUREs to be displayed. Providing a suitable display tool shows that you care about presentation and also exhibit your level of professionalism.
Functionality– one of the biggest trends at the moment is multi-purpose functionality. Make your #BROCHURE have more than just one purpose. You can make it convert to a map or flip to a tips page etc.
With all the above steps taken into consideration, your #BROCHURE should be able to draw positive interest from your target market. At Rush Hour Printing and Graphic Design, we will work closely with you to ensure that your #BROCHURE does just that for you.
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