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FIVE CREATIVE WAYS TO MARKETING WITH BUSINESS CARDS BY RUSH HOUR PRINTING AND GRAPHICS
Any budding entrepreneur will attest to the fact that marketing with business cards is not so easy. This is especially true when you don’t have conferences, trade shows or any other networking event on your calendar. The question then begs, with limited networking opportunities, how then can you maximize the marketing potential of your business card?
At Rush Hour Printing and Graphics, we offer you five suggestions on how you can creatively improve the marketing potential of your business cards and reach a wider client base.
1) Include A Referral Program In The Design Of Your Card
This could be any number of options. You could leave a space for the customers and their referrals to fill in their email addresses, which you can use to increase your contact database. Another simple, and often the most effective way, is including a value statement in your business card. Something as simple as ‘we thrive on customer referrals: please remember to recommend us to your friends’ has the potential to drastically increase chances that your clients will remember to recommend your products or services over a competitor’s. You can even sweeten the deal by including a reward for the referral.
2) Make Referral A Contest
This option is quite similar to the referral program option, but it adds friendly competition to the mix. Make it a contest by encouraging more people to participate in the referral with the incentive of a prize at the end, for whoever refers the most number of people.
3) Collaborate With Other Complementary Services
You can create a referral network with other noncompeting product or service providers. You can trade business cards and refer clients who may just be in need of the complimentary service. In this way, you create a steady growth in your target market base.
4) Collaborate With Previous Clients
Get in touch with some of your clients who were satisfied with your services and convince them to let you display your business card in their premises. This way, your potential clients can see proof of your work and it makes it easier for the client to refer you to their clients.
5) Network Randomly
Networking need not only take place during networking events, you can also network with random people wherever you are. Strike a conversation with people whenever you get the opportunity to and distribute your business cards, be it in line at the bank or during a quick lunch.
Other higher quality methods you can use to market with your business cards include:
- Attach your business cards to every outgoing mail
- Request family and friends to distribute your business card
- Ask to leave your business cards at businesses whose clientele may need your services
Business cards do a great job of reaching potential clients and informing them of your services when you are not there. At Rush Hour Printing and Graphics, we ensure that your business cards will leave a lasting impression on whomever they reach.
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We are a full-service printing company with additional offerings in graphic design and customer support. We offer high quality business card printing and will work with you to produce a one of a kind, marketing tool to capture your leads I the most effective way. Call today to speak with one of our representatives.
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