#colors #marketing #banners #branding #emotion #passion #creativity #warmth #feelings #culture
COLORS IN MARKETING BANNERS BY RUSH HOUR PRINTING AND GRAPHICS
Various researches have been conducted to study the effect that colors have on people when it comes to branding and marketing. One such research found that up to 90% of rush judgment made about a product was largely due to the color of the product.
In branding and marketing, it is imperative that you understand how different colors affect the moods of your target audience. All colors have varying effects on how the brand of a business is perceived. With the color of your banner being one of the first things that will be instantly noticeable, it is important that you decide what emotion you would want your banner to evoke in your target market.
Below is a breakdown of the associations of some popular colors and the mood they evoke in the reader.
Red – this is a very overpowering color that is associated with passion, determination, love, strength, power, and energy. It is very popular in marketing and advertising because of its intense and attractive nature. It evokes feelings of excitement, anger, and intensity and has been known to promote appetite.
Orange – this color is associated with heat, creativity, enthusiasm, and success. It is not as domineering as red is and evokes feelings of warmth, invitation, and excitement to the reader.
Yellow – this bright color is usually associated with energy, warmth, attention, and happiness. It is very effective in attracting the attention of a viewer or reader because it reflects a lot of light. This is also the main reason why it should also be used in moderation. It evokes feelings of joy and aggrevation.
Green – this color is associated with nature, safety, growth, health, and harmony. It evokes calmness and feelings of being refreshed to the viewer or reader. It has also been used as a sign of new beginnings.
Blue – this has long been the color of choice for most corporates. It is associated with confidence, depth, trust, stability, wisdom and intellect to the viewer and it evokes feelings of calm confidence and calculated masculinity.
Purple – this color has long been deemed a royal color. It is associated with magic, royalty, wisdom, wealth, luxury, extravagance and power.
Pink – largely perceived as a feminine color, pink is associated with babies and feelings of love, sweetness, and femininity.
Black – this color has long been associated with power, elegance, mystery, mourning, evil, formality and death. However, in marketing, black commands attention as is readable in most backgrounds. It evokes confidence, stability, mystery, and calmness.
White – this color is associated with purity, innocence, space, virginity, modernity, sterility, and light. It, however, evokes a cold, unfriendly feeling.
Brown – this color is usually associated with ruggedness, nature, wood, and humility. As a marketing tool, brown balances and combines with most colors and can be used as a neutral base.
Gray – this color is widely regarded and accepted as a neutral. It evokes practicality and is used to intensify other stronger colors.
It is important to note that colors have varying associations with every culture. It is therefore imperative that you understand the culture of your target audience and choose a color combination that best aligns with them.
At Rush Hour Printing and Graphics, we have a wide variety of colors for you to choose from. Contact us for all your banner printing and graphics needs.
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