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Rush Hour Printing https://rushhourprinting.com Rush Hour Printing Wed, 24 Jan 2018 03:20:28 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.2 A Bright Future In Digital Print https://rushhourprinting.com/bright-future-digital-print/ https://rushhourprinting.com/bright-future-digital-print/#respond Tue, 23 Jan 2018 14:29:36 +0000 https://rushhourprinting.com/?p=30597 A recent exclusive research by Smithers Pira, a renowned authority on packaging, paper, and print industry supply chain reveals that digital printing has grown immensely over the past five years. The Statistics put it at 1.0%, the percentage in volume increase from 2012, despite boasting only 16.2%, of the global print marketing value. What’s more? […]

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A recent exclusive research by Smithers Pira, a renowned authority on packaging, paper, and print industry supply chain reveals that digital printing has grown immensely over the past five years. The Statistics put it at 1.0%, the percentage in volume increase from 2012, despite boasting only 16.2%, of the global print marketing value.

What’s more? These figures are projected to triple in the next five years. 2018 itself is being termed as the twitch of the paradigm shift. Digital printing is already being termed as the new big thing.

Not just the stats, here are more predictions to the future:

· In the next five years, the digital (toner and inkjet) process are about to record the fastest growth.

· The offset litho which has dominated in the previous years will register an upset regarding value

· All this while flexography in packaging will see a moderate expansion

An upset of offset litho

As I have said, regarding pages printed, litho still actively dominates the world print landscape. In fact, by 2022, it will still boast a dominant 70% of the print output worldwide. So how will it register an upset? You see, litho is comparatively low-value book printing, its what’s being used in magazines, directories and newspapers. If you are following the print industry closely, then you know that they are falling regarding preference, publishers are now partial to digital print over litho print.

Don’t get me wrong, the dominance is not about to nose-dive soon, but a slight deceleration in production means the paradigm is ultimately shifting to digital print over the next decade.

New equipment

However, this is not the only reason why digital print is the next big thing. With the contemporary society always changing and innovating more, new equipment is continually entering the market. It keeps the volumes of toner and inkjet growing, and you know, the law of demand and supply do not spare any market, prices are bound to fall. This makes digital print more cost effective over the traditional analog.

In the long run, print buyers act to make sure their contents are updated. That means there is pressure to reduce the amount of inventory and work-in-progress. Ultimately, this results in an inevitable transformation of the analog to digital print.

Customer Preference

Digital printing allows print suppliers to improve the levels of service they offer to customers all while helping them make more money. The fact that it is possible to personalize and increase versioning makes it the most targeted among its users. This just fits in in a world where everybody is trying to connect.

Digital print will continue to be helpful in a world where data and technology are being used to identify potentially valuable customers. Digital print acts as a communication channel for this output. All these positives while it has not fully exploited the new opportunities for high-value short runs into labels and packaging

It all started in the 70s, where the digital print was introduced for transactional print. The further arrival of the cut sheet in the mid-90s accelerated the development, and it can be said that from there henceforth, it significantly advanced. When it came to print technology, electrophotography and inkjet bragged a lion share of research and development budgets. This pushed the quality, reliability, and productivity of systems forward and at the same time reduced the end-user’s cost of producing print.

The economic benefits of low runs and the variable print capabilities forced adoption of technology into print service providers and packaging converters. However, as more end users invest in technology, new market niches and benefits for print buyers are identified, further pushing for more adoption.

The lowering of transaction costs associated with print by workflow developments has opened new markets opportunities to individuals and microbusinesses. Compared to cut-sheet color toners, litho is more economical due to the high automation levels that reduce setup times. These incremental changes are reflected in every printing procedures. To counter this, companies are implementing advanced industrial methods to improve efficiencies.

Growth of inkjets

The inkjets are registering the most prominent changes yet. Attainable quality has significantly been improved alongside the consistency and reliability of printing. Fact is, growth money has made all other technology developments in printing and packaging appear dwarfs to inkjet, and this will not stop.

Inkjet is itself the fastest growing print process. More applications are increasingly adopting inkjet than any other print process. Its quality, reliability, and economics of the process are improving, and expenditure on R&D is bearing fruits. Inkjet is quickly becoming a number one choice for low, medium and high volume production and proofing and prototyping as well.

Inkjet is exceptionally versatile as well with the multipass traversing heads and single pass ranges of fixed heads situated over or beside the surface are not usually flat. In the display market, wide set-up printers are the order of the day with high-performing flatbed technologies replacing litho and screen output

All inkjets end-use sectors are growing which is great news for inkjet users. For example, the advertising print which includes a display and direct mail is the biggest sector of them all. By 2017, it was worth 38.6 billion dollars. By 2022 it is predicted to expand to 50 billion dollars with its broad base meaning it will be among the slowest growing applications for this period.

The most rapid growth for the next five years is anticipated to be packaging with over 20% growth. Inkjet innovations and new business priorities for brands will see manufacturers invest in new press installations for volume printing corrugated.

In Conclusion

What to anticipate more is the changing relative cost position and digital printing as new equipment is entering the market. In the end, the volume of toner and inkjet prints will tremendously grow as its prices fall. As I have put in earlier in this article, it predictably is making digital print more cost-effective against the traditional analog printing at ever higher run length.

We have not even explored benefits that will apply to other products that utilize digital printing in the same way that paper does. Among them are textiles, ceramics, automotive, electronics and biomedical products. All we can say is; the future is bright.

Rush Hour Printing and Graphics has experience in doing digital printing. We have been offering these services to our customers for years now, so we know what to do and the best ways to do it. If you want to keep up with the modern trend in publishing, you can come to us for quality digital printing services. Our employees are well versed with the inkjet technology and will provide you with the best inkjet print services in Washington Dc and its environs. It makes sense to take advantage of the latest trends in the marketing world if you want to compete fairly with the other firms in the industry and RHPG can help you do that and more. We have competitive prices and we do not compromise on quality.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

Email: Artwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

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Catalogs: The Survivors of the Digital Era https://rushhourprinting.com/catalogs-survivors-digital-era/ https://rushhourprinting.com/catalogs-survivors-digital-era/#respond Tue, 23 Jan 2018 14:07:36 +0000 https://rushhourprinting.com/?p=30594 Just when you thought catalogs were dead and gone in the new digital era. They have actually reinvented and are now more effective than ever before. As interviewed by Kenneth Greg of CBS news, Mellissa Emerson prefers marketing the old-fashioned way. She and her husband own a seed company and plants in January to make […]

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Just when you thought catalogs were dead and gone in the new digital era. They have actually reinvented and are now more effective than ever before.

As interviewed by Kenneth Greg of CBS news, Mellissa Emerson prefers marketing the old-fashioned way. She and her husband own a seed company and plants in January to make them ready for the catalog release in November.

She relies on the catalog to advertise her seed company and can’t think of another effective way to reach out prospects. Her customers read it and order purchases online.

At Dingley press, where Melissa prints her catalog, business is booming. The VP, Jim Gibbs agrees that Dingley press has had a recent unwavering success with online business owners. In spite of the digital age being predicted to lure out print business, he asserts that it has in fact helped.

Mr. Gibbs further adds that most of their clients have grown their business up to a point where they need to reach new prospects and catalogs is one of the most effective ways to do so.

And it’s not just Mellissa, Atlanta’s onwards reserve clothing retailer also prefers a printed page because of its personal touch. It’s a connection between the customer and the business.

So why is catalog bigger and more effective than it has ever been? Here are some of the reasons why;

It lets customers read on their terms

Nowadays everyone is on his or her smartphones every chance they get. And it’s nice, but sometimes you want to save your phone battery from draining. A conversation with your colleagues and talking about the weather is definitely not on your mind. That’s where catalogs come in.

Imagine reading an item online and then can’t find it a second time when you need it most. With catalogs, customers can read whenever and however many times they want.

They serve as great reminders for customers

Let’s be honest- being bombarded with emails every now and then is annoying. It was interesting back in the day but today, it’s boring. Why? Because everyone is doing it.

Stand out from the rest, send customers a little ‘happy’ by sending them a catalog. Tell them of the new merchandise being added or a big offer. They won’t have to pay a dime to flip pages.

It’s available even when internet is down

With electronics, they can break, the internet always goes down. But catalogs don’t. When they have those pages with your contact in them, they are only a call away from you.

Catalogs stick longer than emails do

How long do you keep your emails after reading them? Quite honestly, if I don’t see myself reading them again, I delete it, immediately. But with catalogs, you tend to keep them longer. Catalogs allow customers to hold a retention. But with emails, they may end up in the trash or in spam folder without them knowing.

Reach out to the customer you want

New technology makes it possible for users to target specific audiences. Think about them according to their age, gender, homeowners, pet owners, income, and education level. Today, you can mail out catalogs based on past purchases and demographics that are directly linked to your business. Besides, reaching out to the specific customers will save you both time and money.

In a nutshell, businesses can use catalogs to tell stories to their customers, like Melissa does. Studies have proved that customers are more responsive when they can relate to stories. The catalog is a driving force behind Melissa’s booming business. She can’t picture her business without the catalog.

More than 13billion catalogs a year are moved via mail. And customers reached out via catalogs, Jim Gibbs refers to them as the ‘holy grail’ because of their repeat purchases and loyalty. Do the math.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

Email: Artwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

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A New Dawn For The Self-Publishing Industry https://rushhourprinting.com/new-dawn-self-publishing-industry/ https://rushhourprinting.com/new-dawn-self-publishing-industry/#respond Tue, 23 Jan 2018 13:45:26 +0000 https://rushhourprinting.com/?p=30591 #selfpublishing #writers #authors #digitalprinting #bookprinting #book #publishers #offsetprinting #innovations #ROI Gone are the days where publishing houses influenced which content will see the light of day. Gone are the days where authors got discriminated based on what they wrote and their relationship with the publishing houses. A new dawn is here; writers are now taking […]

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#selfpublishing #writers #authors #digitalprinting #bookprinting #book #publishers #offsetprinting #innovations #ROI

Gone are the days where publishing houses influenced which content will see the light of day. Gone are the days where authors got discriminated based on what they wrote and their relationship with the publishing houses.

A new dawn is here; writers are now taking charge of the entire publishing procedures. You do not have to mortgage your house anymore to get your book ready for your readers. Thanks to democratization for self-publishing, a journey that began in 2008.

Boom of self-publishing

It is being referred to as the self-publishing boom, courtesy of digital printing technology and print on demand. They are opening doors for aspiring authors and small book printers who are looking to make their businesses cost-effective.

So really, its bye, bye bulk copies and debts. A veteran writer will agree that this is one of the most significant milestones in book printing. Back in the day, I am talking 70s, 80s, and 90s; you had two options.

· One; You become fortunate and have a publishing house notice your work and pay your way to fame or

· Two; take fate into your own hands and pay for 5000 copies, each page easily costing 10 dollars for typesetting alone. That is your mortgage.

Back then, offset printing was the only reasonable choice, ordering bulk of your work was your only chance of getting a fair ROI at the end of the day.

Significant boost for quantities under 500

Then came 2017. An era that has seen increased innovations in the field of digital printing technology than all other ages combined. These innovations have made the whole book printing more manageable and cost-effective for quantities under 500. It has never been easier to publish than it is, virtually everyone can do it.

Moreover, with solutions like the print on demand, authors can now have their books printed and delivered wherever the orders have been placed. What this means is; you do not necessarily have to print in bulk and have to look for stores to surplus.

Good news for book printers

A recent report in 2015 by Digital Printing in Europe which relied on extensive interviews with book printers and publishers;

· Western Europe is set to register a 14.9 percent share increase in digitally printed books by 2020 as compared to 7.3, the percent recorded in 2015.

· A staggering 89% of book printer’s print volume consists only of short runs.

· A dominant 62% of book printers involved in self-publishing

· About half of the residents have considered buying digital printing tools in the next year and a half.

· Print on demand accounts for 9% of manuscripts digitally printed are accounted. There is a predicted increase by 6% by 2020 account

· Finally, 19 % of respondents believed print on demand as a chance for streamlining the supply chain.

This news is not only great for aspiring authors alone. Book printers are now beginning to see the benefits of print on demand and increased cost-effectiveness of short runs. The business opportunity that digital printing technologies and print on demand bring to the table cannot be ignored.

There is something for everyone. What a great time to be an author.

Rush Hour Printing and Graphics is well equipped and has highly qualified employees who can help you self-publish your content. We will work with you to ensure that you are happy with the final product and that your book, newspaper or magazine is well written and the graphics are well designed. You do not have to wait for big companies to publish your work, with RHPG; you can do it on your own with the same professionalism and finesse as these companies and even at a better price.

A writer’s worst nightmare is to have their work rejected by a publishing firm and see it collecting dust in their house. Nothing can kill a dream faster than having one’s hopes dashed by a ruthless editor who prefers to publishing work done by famous authors than giving a talented new writer the chance to share their story with the world. RHPG understands just how competitive the publishing industry is and will go out of its way to help you realize your publishing dreams.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

Email: Artwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

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Print is Back with a Bang and with New Marketing Strategies https://rushhourprinting.com/30532-2/ https://rushhourprinting.com/30532-2/#respond Wed, 17 Jan 2018 15:57:58 +0000 https://rushhourprinting.com/?p=30532 #marketingstrategy #advertising #variableprinting #technology #postcards #mailcampaigns #Qrcodes #socialmedia #personalized #statistics Print is Back with a Bang and with New Marketing Strategies Just when you thought printing was dead and gone, the truth can’t be further from that. Far away from the traditional printing of the 19th century, the modern-day printing is on a whole new […]

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#marketingstrategy #advertising #variableprinting #technology #postcards #mailcampaigns #Qrcodes #socialmedia #personalized #statistics

Print is Back with a Bang and with New Marketing Strategies

Just when you thought printing was dead and gone, the truth can’t be further from that. Far away from the traditional printing of the 19th century, the modern-day printing is on a whole new level. Many have considered online marketing the new way for the future of print, but experts have always recognized printing as a sleeping giant in the modern day advertising. Before we even knew, printing made a quick comeback in contemporary marketing with the incorporation of new technology. In fact, it’s so different from the one in the 80s, except for the common basics that you’d think it’s new.

Statistics have proved that direct mail continues to be heavily used with a 43% share of local retail advertising. You cannot argue with numbers, can you? More so, a study by Pitney Bowes put it at 76%, the percentage of small businesses that prefer using both print and digital communication as a marketing strategy.

There is no better place to do your advertising than at Rush Hour Printing and Graphics. If you are looking to print something eye-catching, then this is the perfect place for you. Their name speaks for itself. At #RHPG we have modern equipment that prints in minutes, just suitable for the rush hour you are in.

Some of the products at Rush Hour Printing and Graphics can make any skeptic rethink their opinions on the printing industry. There are so many new approaches regarding printing that make it seem like a new way of advertising when in fact it has been here for generations. These methods have made print even a more efficient means of advertising that it has ever been before.

Variable printing

Advancement in printing technology has even made the printing costs lower. Some printing veterans wonder why it has to be so good yet still very affordable. These low prices allow for variable printing to be possible.

In case you are wondering what this is, it’s a new trend that allows RHPG to uniquely customise each piece of media by only changing certain elements to vary from piece to piece. It’s a creative way to personalize pieces of media to suit different people. The world is changing, and we have realized that we are all different. Everything is personalized, form emails and now to media.

A quick example, running mail campaigns with personalized postcards by their recipient’s name, or create unique coupons with individual serial numbers which you can track which customers used them. Use this technique with variable images, and you could create a series of assorted business cards each with unique background photos.

The personalized touch which lacks in traditional print marketing is what impresses the modern-day audience, and they have learned to appreciate this tool. No place demonstrates the efficiency of this tool than at RHPG. The audience appreciates your effort to personalize a message than when the message is same to multiple recipients like in traditional printing.

QR codes and NFC

We are in an era where we literally walk with computers in our hands-in an old man’s perspective. And it’s true, smartphones and tablets have taken over. Think about it, not long ago, the only way to advertise your web presence was sending URL links and hope your audience will type them into a browser. But you have to understand; Your audience is getting lazier every single day- no offense, but who has the time to copy paste leave alone typing into a browser?

Get smart as your audience gets lazy, get to understand how QR codes work. They make it possible for print media to directly connect to customers to your website by scanning a coded image from their phones, but that’s a story for another day.

Now, QR codes can be customised with both colors and patterns that integrate with your print marketing. It can be creatively used to add branded elements to match your designs.

With NFC (near-field communication) it’s even more mind-blowing. You just touch your mobile device against the print media and boom, it connects you to the website. What happens is that the technology uses a tiny microchip to send signals directly to your mobile device without the need of scanning. The NFC technology is still in preparation to overlap QR code technology, so not many devices have it. But it’s better to get ahead of the game.

Of course, these technologies are not limited to connecting your audiences to your websites; there is a wide range of their capabilities which include playing videos, distribute files, etcetera. All these capabilities enable the audience to explore, engage and share more.

Incorporate print and social media

Networking is inevitable to entrepreneurs. Reaching your customer is always the goal. Then came social media and it made the whole thing easier.

But you still have to draw attention from the customers. You have to attract them to your facebook page and what better way to do so than having an exquisitely designed business card by RHPG which will include twitter handle and all your other social media pages?

Stands out more

When companies are breaking each other’s necks on the internet trying to impress prospects, you could be different by standing out from the rest. Fact is, there is a big void in print marketing that many are ignoring.

A US postal service survey indicated that a majority of people who receive direct mail pay attention to it. The international Communications research put it at 73% those who prefer mail over other advertising methods and 40% those who try new businesses after receiving direct mail.

If these statistics don’t convince you otherwise, I don’t know what will. All I’m saying, just visit www.rushhourprinting.com and see for yourself some of their incredible offers.

Who said printing is just for paper products?

You can get your message on mugs, clothing, stickers, and pens. Think of it in terms of a gift for your most loyal customers and most hardworking employees, or even as a promotional material for your campaign. Either way, your audience is more likely to hold on to them and create a longer and stronger brand impression.

All these studies and even more that we haven’t mentioned prove that print marketing is far from dead. One most recent, a 2010 report by Direct Marketing Association themselves found that for every 1 dollar spent on print ads, 12.57 more is generated in sales regardless of any industry.

Print marketing doesn’t guarantee success. What you need is an effective print strategy that will put your brand in a spotlight and excite your audience. Of course, you can’t get this by using a mediocre printing firm.

Rush Hour Printing and Graphics incorporates all these modern marketing tools to make your brand a success story. Feel free to visit their website at www.rushhourprinting.com  and find out their exclusive deals.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

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Efficient Integration of Print Media with Digital Marketing https://rushhourprinting.com/efficient-integration-print-media-digital-marketing/ https://rushhourprinting.com/efficient-integration-print-media-digital-marketing/#respond Wed, 17 Jan 2018 15:47:28 +0000 https://rushhourprinting.com/?p=30527 #printmedia #digitalmarketing #statistics #QRcodes #variableprinting #socialmedia #consumerfeedback #CTAs #departmentalcoordination #creativity Efficient Integration of Print Media with Digital Marketing In the digital era, the use of print media as a marketing strategy for your business might seem outdated. But the medium is still efficient for marketing products. The rise of digital marketing strategies reduced its usage […]

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#printmedia #digitalmarketing #statistics #QRcodes #variableprinting #socialmedia #consumerfeedback #CTAs #departmentalcoordination #creativity

Efficient Integration of Print Media with Digital Marketing

In the digital era, the use of print media as a marketing strategy for your business might seem outdated. But the medium is still efficient for marketing products. The rise of digital marketing strategies reduced its usage but did not limit the use of the print medium. Despite the explosive emergence of digital methods, some companies have realized the benefits of utilizing the printed magazines and brochures with informative and engaging contents to promote their brands to consumers. Rush Hour Printing and Graphics is renowned for its superior printing services. The company provides a variety of marketing products that are useful in propelling a marketing campaign for any business. They range from flyers to banners and anything in between. The article outlines the relevancy of print media in marketing and how to incorporate an optimum marketing mix using print and digital platforms.

What Statistics Reveal about Print?

The annual report from CMI in 2015 outlined that the three most used advertising ways in North America in B2B sector SEM (Search Engine Marketing) which had 66%, print media and other offline promotions had 57% while traditional banner ads had 55%. The data shows that print advertising still crucial to businesses for promoting their brands, though the information does not show the efficiency of print as a method of marketing brands.

Nielson survey in 2014 is one of the studies that can show the power of print media in influencing purchasing decisions. The survey examined retail sector in the US and what affects consumers to purchase particular products. The results of the study indicated that print media influenced many consumers over digital methods. 56% of the consumers at the survey used mailed print materials to make their decision which was 20% more than the closest digital medium.

Print also influences B2B end-users. In 2013, Association of Business Information & Media Companies (ABM) surveyed end users. 45% of the respondents used magazines as the primary source of information about businesses.  69% of those surveyed used print media to search new products for the companies. Print media was only 11% behind business websites which was the most used source at 80%. RHPG can help you take advantage of the great potential that print marketing has in influencing consumer behavior.

Marketing Mix with both Print and the Digital

Both Nielson survey and the ABM survey show the relevancy of print media and efficiency of digital strategies. Despite the evolution of digital media, your business should not cut down print marketing investment despite the attraction of the digital. Here are some of the techniques on how to efficiently use the two approaches to drive and track customers.

  1. Utilize QR codes

You can eliminate the bridge between your business print media and own media online using QR codes and URLs. Customers will scan codes or enter the personalized URLs in cell phones. Costumers will use print media which will drive traffic to the online campaigns. You can track and harvest data on the users of your products. QR codes provide room for innovation and creativity, and you can print them on any print media. At RHPG, we can print high quality marketing products with QR codes to help you achieve your marketing goals.

  1. Explore Variable Printing

It is a technology that business can use to personalize images or graphics as they print documents. Variable tech does not slow down printing. It allows direct marketing. In case you have data on recipients, and you can personalize the image.  You can encompass variable printing with social media by encouraging subscribers to create an account or join by offering them gifts. Once they sign up, you can provide printed materials to interest groups after obtaining relevant information through data harvesting on Twitter or from Facebook. Employees at RHPG  are well versed with this technology and can help you navigate and make the most if it.

  1. Social Media

The utilization of social media platforms will continue to rise in digital marketing since it is a highly useful digital tool. Social media is capable of obtaining high traffic in a span of short period. Well managed social media accounts attract huge followings, and you can use social media to promote your printed press by sharing or posting attractive print media on your platform. You can, therefore, use the traffic on your social media platforms to drive traffic from print to digital or from digital to print. RHPG can help you create unique and interesting print marketing materials that you can proudly display on your social media pages.

  1. Ask for Consumers Feedback

Obtaining useful information about print or digital strategies is problematic for most businesses. Asking for feedback from customers on why they visited your website or read your magazine or visited your social media platform will help improve your strategies. You can provide competitions, offer exciting deals or provide unlimited access to your content to improve your conversions.

  1. Emphasis on CTAs on Print and Digital Media

Another to ensure practical use of both print and digital marketing strategies is to incorporate a call to action in your print media. Encourage your users of print media to visit the social media or web page to obtain more information about your products or special offers available. Use promotional codes to drive traffic from printed media to online.

  1. Improve Departmental Coordination

Efficient use of both print and digital strategies requires effective coordination across departments and platforms. Sharing of data across agencies and groups will provide a clear picture of the plan and any adjustments needed.

Many digital brands are today embracing the use of magazines as the content marketing strategy. Some of the companies are using printed media despite high costs of publication to create offline content. Air BnB, for instance, released a magazine and sent over 18,000 copies to registered hosts. In 2014, CNET launched a print magazine with exclusive content. The content appears on CNET online publication at later dates.

Companies are therefore utilizing both the digital marketing and printing media to reach their customers and gain maximum payoff from both marketing strategies.

RHPG knows just how important it is to combine these two marketing methods. We can help you merge both the old and the new marketing techniques to boost your business. We offer exquisite print marketing services and have dedicated staffs that will collaborate with you and incorporate your personality and ideas into the print products you have ordered. We only deliver products that have been previewed and approved by our customers to ensure that they will be satisfied with the final product. Check out our products here.

 

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

Rush Hour Printing & Graphics

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Five Fundamentals of a Creative Strategy that Promote Business Growth https://rushhourprinting.com/five-fundamentals-creative-strategy-promote-business-growth/ https://rushhourprinting.com/five-fundamentals-creative-strategy-promote-business-growth/#respond Wed, 17 Jan 2018 15:09:00 +0000 https://rushhourprinting.com/?p=30520 #creativestrategy #marketingplan #Printmarketing #marketingcampaign #research #businessgrowth #marketing #storytelling #consumerbehavior #SWOT Every enterprise must implement a creative strategy for it to succeed. A creative strategy that a business decides to use influences the direction that the marketing efforts of the business will take. In most cases, businesses use a laid down set of strategies, but it […]

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#creativestrategy #marketingplan #Printmarketing #marketingcampaign #research #businessgrowth #marketing #storytelling #consumerbehavior #SWOT

Every enterprise must implement a creative strategy for it to succeed. A creative strategy that a business decides to use influences the direction that the marketing efforts of the business will take. In most cases, businesses use a laid down set of strategies, but it is prudent to take risks creatively to set your business apart from the competition. Rush Hour Printing and Graphics can help you implement your creative marketing strategies through providing you with quality services. We provide a wide array of printing services to Washington DC residents and neighboring areas including door hangers, business cards, calendars, posters, banners, flyers among others.

There are various yardsticks that people use to measure the success of their marketing methods. These include SEO, sales, conversion rates, social engagement and web traffic. Analytical data is used to track these results which make it easy to measure their performance. If the business notices that the strategy they are using is not effective, it can investigate what makes the strategy unsuccessful and see what it can improve to make it more efficient or use a different strategy. The important thing to note is that every strategy stems from a creative idea and that every unique and creative idea that has ever been conceived in the marketing world was born out of thorough research and intuition.

The role of creative strategy is normally to set the ground for business growth. It can be executed in three major steps namely research, creativity and strategic planning. Any marketing plan should have a creative strategy at its core. On the other hand, any robust strategy should be made up of the following elements which promote business growth:

1. Needs and Objectives

The best way to come up with a specific answer is to answer specific questions. A creative strategy that has been seriously thought out will identify the most crucial needs of the brand and business that need to be met and also take into account both industry and consumer perceptions. This way, the strategy will be bespoke, and thus it will be effective. A good example is the Dominos’ Pizza Turnaround Campaign. The moment the company begun incorporating customer feedback into their creative marketing strategy, the sales volume of the company rose significantly. The company also used other ways of marketing such as celebrity endorsements, and offering free pizza to customers among others. RHPG can advise you on other effective ways of marketing that can boost your sales drawing from their many years in the print marketing industry.

2. Come up with a Blueprint

Finding solutions to problems is important. However, a solution does not just surface from nowhere. A creative strategist is a person tasked with the responsibility of thinking about the way forward for the business. Making a blueprint that addresses critical questions such as what threats are you bound to encounter in the future and how can you avoid them? What can you learn from the mistakes of other companies? Such a blueprint will enable your business to ensure that all the employees are aware of the company’s marketing strategy. Some situations necessitate that a business prepares more than one marketing plan to deal with special targets. A marketer also needs to make good use of a SWOT analysis to find answers to certain questions and know the way forward for the business. SWOT analysis stands for Strengths, Weaknesses, Opportunities and threats. You should carefully examine the strengths, weaknesses, opportunities and threats to your business so that you can be in a position to formulate a creative marketing plan that can help your business grow.

3. Research Widely

A creative strategy needs to be well-informed. It should factor whatever is happening in the industry. It should also take into consideration what the competition is doing, what advancements are about to happen in the digital space and the new technology that is about to be launched. There is no way a roadmap or a blueprint can bear positive results if it is not based on well-researched facts and it is also oblivious to the changes that are happening in the world every day. It is also important to be always aware of what is happening in our industry. You should identify changes and emerging trends in your industry to outdo your competitors. Conducting a competitive analysis can be quite beneficial for your company because it will keep you updated at all times. Basically, a competitive analysis entails knowing who your competitors are and observing what they are doing. Compare your business and that of your competitors and do a SWOT analysis of their businesses. Notice what they are doing right and consider implementing it into your operations to keep up with them and avoid being faced out of business. Another way that you can research information about your industry is through reading trade magazines; attend seminars and conferences held by industry players and browse online.

4. Storytelling

Put your storytelling ability to good use by telling a story about your business. Every brand has a unique point of view or a story which should be the basis of its communication. Does your brand have a unique stance on something? What is it? Your unique outlook will be the basis of your messaging marketing plan. Storytelling has become a crucial aspect of marketing especially in this age of social media. Therefore, you should exploit it fully. RHPG will tell you for certain that this is an effective strategy because it has worked for us.

5. Influence Consumer Behavior

You have set the goal, and you have drafted the plan. The next thing to do will be to decide the action that you would want the audience to take. The action that you decide on should be specific to ensure that the conversion will also be direct and to the point. Consumers do not like being made to guess the intentions of the marketer; the more direct you are the better.

Conclusion

Your business will be set up for success and growth if you create and implement a creative strategy. With the above fundamental elements, you can be sure that your business’s stability will be stable in the long term. It is important to invest time and money to create a strong foundation on which you can build and grow your business. Ideally, creativity is the lifeblood of every marketing campaign as evidenced by all the marketing campaigns that have been successful over the years such as Coca-Cola, and most recently dove and iPhone.in deed, it is the cornerstone of a successful marketing campaign as explained in this article here. RHPG understands just how important creativity is in a marketing strategy and will use all its resources and experience to help you pull off a great campaign that will go viral and bring in more customers to your business. We offer creatively designed printing marketing materials that will make your business stand out.
Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

EmailArtwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

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Looking For More Stunning Print Marketing Materials? Check Out These Tips https://rushhourprinting.com/looking-for-more-stunning-print-marketing-materials-check-out-these-tips/ https://rushhourprinting.com/looking-for-more-stunning-print-marketing-materials-check-out-these-tips/#comments Thu, 23 Nov 2017 14:45:43 +0000 https://rushhourprinting.com/?p=29993 Rush Hour Printing and Graphics Presents #paperstock #diecutshapes #soyinks #foilstamps #foldsandscores #pritnmarketingproducts #size #uvcoating #professionaladvice #wireObinding Even though much has been said and written about approaches for designing eye-catching print marketing materials, it is also very important to note that design is not the only element you need to stress on if you want an […]

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Rush Hour Printing and Graphics Presents

#paperstock #diecutshapes #soyinks #foilstamps #foldsandscores #pritnmarketingproducts #size #uvcoating #professionaladvice #wireObinding

Even though much has been said and written about approaches for designing eye-catching print marketing materials, it is also very important to note that design is not the only element you need to stress on if you want an attractive print marketing product. Your print marketing should be able to enhance the image of your brand, pass a clear message about quality to your consumers, and in turn, generate more sales.

All these cannot be achieved by only the design. Therefore, we will be able to offer you premium printing that will assist in drafting print marketing documents, capable of making the customers feeling appreciated. Here are the leading ten printing tips that we will be able to offer.

ONE = Have More Advanced Paper Stock

The beauty of the print marketing material is greatly affected by the paper stock choice. A glossy paper stock is ideal with a bright and shiny sheen. However, if you are looking for a more forlorn sheen, then we will recommend matte. The uncoated paper stock is also available to those who want to be entirely unique, even though for more beautiful first impressions and elegance, thicker paper stocks top the list.

TWO = Die-cut Shapes

Custom shapes and rounded corners are forms of die cuts that can give your business an outstanding impression and market your brand well.

THREE = Foil Stamps

If you are looking for a special appeal to your print marketing material and a taste of freshness and brilliance, then we will advise you to pick the foil stamps.

FOUR = Oversized Printing

The title might make it sound different, but the fact is that printing big is a brave step that will drive traffic to your business. We will be able to boost your business by offering you oversized brochures, postcards, as well as large format vinyl banners.

FIVE = Soy Inks

Compared to ordinary petroleum-based inks, the soy-based inks will produce more dynamic colors. In addition to that, they are also eco-friendly.

SIX = Folds & Scores

We will carry out folding for those who are printing marketing materials that are supposed to be folded.

SEVEN = Wire-O Binding

We will bind your booklets and catalogs with Wire-O and make them appear more attractive and thickly built. This is a better choice than using staples.

EIGHT = UV Coating

There is no element that can add an extra shine to a print marketing material such as a thick UV coating. In addition to that, a thick UV coating will also protect your materials against damage. Business cards and postcards also make marketing materials much stronger.

NINE = Top-notch Press Work

The first thing you should ask about when comparing printing firms is the type of digital and offset they apply. We will print your marketing materials on a state-of-the-art press that will earn you better results with its standard color calibration.

TEN = Seek Professional Advice

As a professional printing shop, we are ready to provide advice to those who are not sure of the path they should take for their printing needs. We will be able to assist you in picking the paper finishes, sizes, stocks, and a variety of other features that will work best with your print marketing material.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

Email: Artwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

 

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Why Mailing Marketing Materials Will Get You More Business! https://rushhourprinting.com/why-mailing-marketing-materials-will-get-you-more-business/ https://rushhourprinting.com/why-mailing-marketing-materials-will-get-you-more-business/#comments Tue, 21 Nov 2017 17:39:05 +0000 https://rushhourprinting.com/?p=29925 Direct Mail Services Among those who were interviewed during this survey, 62% of them revealed that they prefer getting direct mails informing them about new offers. Those who prefer mails that offer them rewards for their royalty are 70%, while 56% prefer useful and educational mails. Return on Investment A substantial return with an ROI […]

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Direct Mail Services

Among those who were interviewed during this survey, 62% of them revealed that they prefer getting direct mails informing them about new offers. Those who prefer mails that offer them rewards for their royalty are 70%, while 56% prefer useful and educational mails.

Return on Investment

A substantial return with an ROI of 4.60 Euros was delivered as a result of direct mail activities. When compared to clients’ search, this kind of performance is way much stronger and also above-the-line activity. Affiliates are second on the list with 2.17Euros, while clients search was third with 2.00, closing the list of activities that had an ROI above 2.00 Euros. On the fourth position were aggregators with an ROI of 1.90 Euros, while Radio activities managed 1.51 Euros.  The last three positions were grabbed by the activities attributed to online, TV, and outdoor in that order. Return on investment amounting to 1.18 euros went to online activities, while TV-related activities had an ROI of 1.00 euro. The last in the list was outdoor, which just managed 0.82 euros.

The survey was also carried out among consumers who were aged between 15 to 19, and this is what was noted:

  • 32% of them responded to direct mail, while 79% got direct mails that they thought had relevant information.
  • When it comes to consumers aged between 16 to 24 years, 23% communicated back to direct mail, while 33% went ahead to check the contents of direct mails that they thought were important.
  • 43% of those aged between 25 to 34 responded to direct mails while 75% of them checked the direct mail they thought might help them. When it comes to consumers aged 35 to 44, 46% reviewed direct mails after a while, while 1.5 million people visited a shop after receiving direct mails.
  • 47% of those who are between ages 45 to 54 responded to direct mail. The study also noted that 25% of people from this group are likely to open direct mail as compared to other age groups.
  • 72% of consumers aged between 55 and 64 also responded to direct mail, while 1.5 million people from this age group went responded to money off voucher. The last age group to be interviewed was those aged at 65+ years, and 92% of them responded to direct mails. 6.1 millions of this people made orders of products they had checked via direct mails.

This study clearly revealed that direct mail is a better option for a number of consumers. This can be attributed to facts like the following:

  • It’s a more professional means of communication mean
  • It presents a company in a better manner
  • Extracting information from it is simple
  • Have more chances of getting someone’s attention
  • Gives consumers a new sense of value and appreciation

Emails, on the other hand, appear to be appropriate for sending a reminder and passing out brief communications.

The study also noted that 46% of adults looking to purchase a car responded to direct mail, and car owners were 70% likely to buy vehicles after receiving direct mails.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

Email: Artwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

 

 

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Direct Mailing – The Power Behind Mail Marketing https://rushhourprinting.com/direct-mailing-the-power-behind-mail-marketing/ https://rushhourprinting.com/direct-mailing-the-power-behind-mail-marketing/#comments Mon, 20 Nov 2017 14:42:59 +0000 https://rushhourprinting.com/?p=29906   A recent study into the attitudes of consumers in regard to direct mailings noted that 79% of the participants act on direct mailings from brands instantly, proving that print is still a powerful marketing tool. This study which was carried out by the UK DMA which stands for Direct Marketing Association, also found out […]

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A recent study into the attitudes of consumers in regard to direct mailings noted that 79% of the participants act on direct mailings from brands instantly, proving that print is still a powerful marketing tool. This study which was carried out by the UK DMA which stands for Direct Marketing Association, also found out that consumers perceive direct mail and other kinds of printed communications as pivotal in regard to their general experience of brands that they have interest in or find themselves already hooked to.

Direct Mail Can Activate an Online Presence

According to the research, over 10% of the consumers checked particular brands websites’ after receiving a direct mail, instead of replying to the sent email. Some of the leading actions that consumers initiate after getting a direct mail from their favorite brand are the following;

  • 44% of them take time to check the website of the brand
  • 34% percent of them seek more information about the particular item on the internet
  • A lower percentage of 26% opts to keep the mailing for purposes of future references

 

 

On the Direct Mail’s Trustworthiness…

The crucial role that direct mail plays in the daily lives and encounters of consumers was also pointed out by the respondents through this study. 56% of them revealed that they considered printed marketing to be one of the most trustworthy media channels that are available at the moment.

Retaining the Direct Mail for Future References

48% of those who participated in the survey, which translates to almost half of the total number of people surveyed, noted that they had kept direct mails for future references. 17% of these people said this is something they do on a regular basis.

Direct Mailings Are Expected by Many Consumers

33% of the interviewees, which is one-third of the total number, pointed out that they would have a negative perspective of a brand that fails to provide printed communications.

Direct Mails Are Here to Stay – Says the Younger Consumers

Twice the number of those who are between ages 18 to 34 strongly believe that direct mailings are here to stay and nothing will come to replace them. However, consumers who have attained over 55 years have another observation. According to them, they think online marketing messages will soar up to replace direct mails forever.

According to MD of fast.MAP, David Cole, direct mail is highly likely to create trust as compared to the use of emails. In addition to that, post appears not only authoritative but also memorable. Emails, on the other hand, can be easily responded to or shared. Therefore, direct mail can be harnessed to make email a more efficient object of response.

Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

Email: Artwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

Facebook: Rush Hour Printing and Graphics

LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

Pinterest: Rush Hour Printing and Graphics

Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

 

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Marketing Tips for Selling Out Tickets For Your Event https://rushhourprinting.com/marketing-tips-for-selling-out-tickets-for-your-event/ https://rushhourprinting.com/marketing-tips-for-selling-out-tickets-for-your-event/#comments Fri, 17 Nov 2017 18:13:35 +0000 https://rushhourprinting.com/?p=29872 In most instances, tickets to an event out so fast, to an extent where those who miss must look for other alternatives like the scalpers. But that would only be the case if your business is well-known nationally. But despite all that, you can still attain a sold-out event if you follow the steps needed […]

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In most instances, tickets to an event out so fast, to an extent where those who miss must look for other alternatives like the scalpers. But that would only be the case if your business is well-known nationally. But despite all that, you can still attain a sold-out event if you follow the steps needed when selling your tickets. The following are some of the lesser-known marketing tips that can help in making sure that you have a venue packed with prospects and not empty seats.

Start Early

It is very important to start selling your tickets as early as possible to give you enough time to reach as many people as possible. It’s actually advisable to announce two separate dates when you are planning to put your tickets on sale. The first date should be an early bird special and should only be made available for customers or subscribers who are registered members. The early bird offer should also come with a discount. The day tickets are made available at a retail price for everyone else should be the second date.

You can also use the discount and early bird as a motivation for convincing your members to take part in the membership program. You can use both your social media feeds and the event’s main social network page to make the announcement. A well put call-to-action and a clickable sin up icon can help to attract more prospects.

Use Your Current Event To Sell Your Next Event

If you regularly host events, then you can use your current event as a podium for selling tickets for your upcoming event. The announcement should be made before the event closes and you should also provide a reward to those who have attended that particular event. You should also explain to your customers that the discount would only be valid if bought before the event comes to an end.

As the business owner, you can opt to sell your tickets yourself by putting up a stand and appointing a bunch of staff members to help in selling the hardcopy tickets. But even better, if you were lucky to design an App for your event, then it would be vital to incorporate an easy-to-use function that will enable attendees to order their tickets via phone. Azavista, for instance, is a service that allows organizers to include a native event application into their conference for a simple data analytics and registration of guests.

Consider Promoting the Event’s Location

Here are some of the things you should put into consideration as you look forward to promoting your event:

  • Any attraction that is close to the venue of your event
  • Are there certain discernible landmarks that your attendees can even use to take pictures?

These are some of the locations that might attract your attendees, especially if they are coming from various cities, states, or countries.

But someone would ask why promoting the location of your event is such an important task. Well, promoting the attractions and businesses that are close to your event’s location is just one of the selfless things to undertake as a business owner. But more importantly, it provides your attendees with an opportunity to view some beautiful sites that would make them see your event from a different perspective.

Have a Contest

You can double up the sale of your tickets if you include your staffers in the process. Having them promote the event through their social media platforms is a great way of marketing your business to the world. As a way of making their efforts appreciated, continue with this to a contest. Offer a kind of incentive to those whose referrals are leading to a particular amount of sale. The incentive can come in different forms; a small one just as a gift card or one as huge as a paid vacation, but this would be dependent on your event’s budget.

In addition to that, you can also opt to promote a collective effort and give an incentive for the entire group if the efforts of all of them led to the sale of a particular product. For a group, the incentive can range from a bonus in everybody’s paycheck to a full catering office party.

Besides Being Fun, Your Event Should Also Be Educational

It is a fact that a majority of your event attendees will come to get something that can benefit their lives or listen to the guest lecturer. But bringing in certain elements of entertainment to your event would still work right. An after-party with cocktails can come in after the workshops and the lectures. Techno dance party, performance from a musician, dancer, or comedian or a karaoke hour is some of the things you can consider for the entertainment.

Remember that various demographic groups will be likely attend your event, and so you should have something that brings them all together, and that is the entertainment bit of the event.

Use Mini Events To Hype The Main Event

As you count days to your main event, organize daily mini-events that will help in creating a strong anticipation for the main event.  This can be likened to the “12 days of Christmas” concept where children hold mini events as they wait for the main day.

A 5-day countdown can include the following;

  • The fifth day – live webinar
  • The fourth day – social media contest including ticket giveaways
  • The third day – video testimonials with the previous event’s attendees
  • Second day – a blog post from one of the guest speakers of the event
  • First day – a “See You There” video message

You should conclude the end of every mini event with a call-to-action that encourages people to purchase their tickets if they haven’t done.

Involve Your Sponsors

Just as a huge turnout would benefit you, it would also benefit your sponsors. This is the reason why they should be actively involved in using their social media platforms to promote the event. Since they are likely more established and known that you are, they are also likely to have a massive connection base.

Use your ticket sale page to link your sponsors and ask them to help you promote the event.

Design Various Ticket Packages & Options

This can really work if you have an event held over the course of a number of days. Some members might not attend after missing the entire event. This is why it is very important to design ticket types that to cater for those who might not attend part of the event. You can create a ticket for each of the days and one for the main event, which will be relatively costly as compared to the daily ticket.

This can also work if the event has an after-party, where it would be advisable to keep part of the event from the conferences and educational workshops that take place earlier.

Selling Tickets Is Not That Difficult, After All

This process is all in a day’s business; it’s not really a difficult job. All you are needed to do is to give reasons to your guests why they should attend your event, and market the event vigorously. If you follow these steps to the latter, you will definitely have no empty seats at the events.

Rush Hour Printing and Graphics has many years of experience in producing all kinds of tickets for events. We are based in Washington, DC and we have earned many customers over the years thanks to our professionalism and high-quality products. If you are in need of tickets, you can contact us today and we will deliver the order in time to give you ample time to distribute them.

 Rush Hour Printing and Graphics is looking to serve you in all possible ways. Our printing skills come from years of experience in this field. Our graphic designers are incredible at what they do. Check out our reviews on Google and Yelp. Our word is our bond.

Take advantage today of our Price Match PLUS up to 20% OFF your next batch.

Contact us for more information

Telephone: 202.290.1118 ext. 5

Email: Artwork@rushhourprinting.com

Attention: Jean Phillipe

Address: 1100 H Street, NW (Suite B-240, LL1) 20005 Washington, District of Columbia

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LinkedIn: Rush Hour Printing Inc.

Instagram: RushHourPrinting2017

Twitter: @rhprintinginc

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Rush Hour Printing & Graphics

202-290-1118 Ext. 5

Washington Gas Building, 1100 H St NW, Washington, DC 20005, USA

Come Visit Us

 

 

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