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4ELEMENTOF A GREAT FLYER by Rush Hour Printing and Graphics
Experts say that the best way to design a flyer is approaching it like a recipe, you can never ignore certain design ingredients if at all you want a suitable outcome. The design of a flyer is paramount to the success of the whole marketing campaign.
Speaking of great outcomes, this brings us to the topic of concern today; the elements that make up a great flyer.
In this chapter, we shall be looking at the secrets behind a flyer that results in a maximum effect on audiences.
You can also opt for easier way-trusting expertslike Rush Hour Printing and Graphics to do the job for you.
Purpose of the flyer
Before you even start with the message and design, what do you want to achieve?
Don’t generalize, try achieving one aspect of promotion-maybe it’s a product you are sellingor an event you are seeking to promote.
One good instance where flyers are most applicable itis in the clearing out of older products in preparation of a new product about to be launched in the market.
Remember to always keep your audience in mind when designing the flyer. Keep yourself in your audience’s shoes. What would they need to know?
A compelling message
Before you even jump into the designing details, your message has to be strong and captivating enough. A well thought out message is inviting to the audience.
It starts with the headline, makesit pop out. It is among the first thing the audience notices in your flyer, so make the few seconds count.
Terms such as ‘100% free’ and ‘guaranteed’ are some of the most popular in an ideal headline today. But don’t just be limited to the common phrases, it wouldn’t hurt to be more creative and use more trendy terms instead of the mainstream.
When it comes to the contents, don’t spare either. However, what’smore,important here is the delivery and composure of your message. For an instant, short sentences and bulleted points organize your message in a readable manner as opposed to a long paragraph.
Speaking of long and boring paragraphs, that brings us to our next element- photographs
Photos are what makes a difference and makes people prefer flyers more. And not just any photo or image but a vivid one that relates to the flyer’s message concept.
A striking image is what first appeals to the audience, followed by the headline. It’s what makes the reader not take his eyes off the flyer.
Professionals like RHPG will remind you to use the company’s color scheme so as to identify yourself instantly to your audience.
Call for action and contact information
A well-crafted message with no call for action remains a poem to only dazzle its recipients without a callfor action.
It’s therefore vital to call for action at the end of your flyer. Which also means you have to display your contact information. Ask them to visit your website or call for any inquiries.
It also won’t take much space if you provided your social media pages on the back of the flyer.
You can do this on your own or decide a more convenient way to do it. By choosing experts at RHPG to do the job for you. You won’t regret it.
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