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Post Card Marketing Tips for Small Businesses
Most businesses are opting for postcard marketing to boost their sales. Notably, this approach is very effective as the customers get to learn about the company’s offers and services at the comfort of their homes. When done right, it can resonate across a wide variety of demographics and help in boosting the sales. As such, if you are starting up a small business, this can be a perfect start up marketing strategy but you will also need to actualize the tips below for the approach to succeed. Rush Hour Printing and Graphics can help you make these tips a reality with our exceptional printing services.
1. Have an Excellent Design
Design should be a main focus when using the postcard marketing strategy. Notably, the main aim is to capture the recipient’s attention which can only be done using an impeccable design. Regardless of whether you are promoting a small business, design cost should not be overlooked since it is a means of boosting future business sales. You should not think that your budget cannot accommodate a professional designer to assist with your marketing campaign.
Remember, you can reuse quality design work at a later date as a template by changing copy and images where possible. When designing the postcards, it is important to choose the colors wisely which will ensure that they are appealing to customers.
A postcard design should be as simple as possible for it to be successful. Avoid crowding it with too much text and many images because most people consider them to be a turnoff. You should be creative with the design and ensure that you make good use of white space. White space is important because it allows the reader’s eyes to rest.
Design is extremely essential in any marketing campaigns especially where direct mail marketing and postcards are involved. However, a small business might be unable to hire experienced designers due to their constrained budgets. Fortunately, there are tools that you can use to create amazing designs on a shoestring budget such as Canva. Rush Hour Printing and Graphics has talented designers who can design excellent postcards for you.
2. Call to Action should be Compelling
The call to action part of the postcard is very crucial and will determine whether the recipient chooses to make a purchase. It should be persuasive. It is influenced by the services that a small business offers. Regardless of what your business offers, your call to action is an important aspect of your content creation process. Your call to action should communicate what you want your customers to do whether it is to buy something or provide information about themselves. It should also outshine that of your competitors hence it should be irresistible, innovative and unique. If you cannot afford to hire a skilled copywriter, you can look into other viable options such as hiring recent graduates who are keen to build their portfolios. Being a small business, it is important to keep your expenditure as low as possible. Despite the fact that a call to action can boost your conversion rates and increase the ROI of your mail marketing campaign, you should not overspend on it.
3. Use Images
As the saying goes, a picture is worth a thousand words. With great and creative images, a postcard will attract the recipient’s and it will not be hard to get the message across. Picture ideas should be well thought out considering that space is limited when it comes to postcard marketing. Images are not easy to use for just any kind of business, but if you put in creativity, you can manage to make even the most ordinary thing attractive. Only choose the images that will best represent the message that you are trying to pass.
Small businesses might not have access as many images as a big business could have when doing their campaigns but with sharp thinking and a bit of creativity you can create some enticing direct mail designs without the luxury of using costly photographers and shots. The images you use should be interesting and help you tell the story about your business. You can buy high quality images online at a reasonable fee. RHPG has state of the art printing equipment that produces high quality images. We can help your business stand out with extraordinary images.
4. Be Innovative
Regardless of whether it is a small startup business, you should be willing to take some risks when using postcard marketing approach. You should try engaging the recipient’s rather than solely focusing on offers and promotions. This can be done by intentionally omitting a section of the message and encouraging the recipients to provide the missing element. However, this strategy is hard to perfect and requires a lot of discipline and focus. If your direct mail marketing prompts the prospect to think and eventually act because of it will help your brand to stand out from those of the competitors.
Businesses are always try to be innovative and differentiate themselves from the crowd through direct mail. It can be challenging to come up with ideas thus you should ask your team to brainstorm and suggest how your business can be innovative in mail marketing. RHPG has a skilled team of staff that can help you come up with creative ideas that will set your brand apart from the rest.
5. Research on your Customers
It is good to have some good knowledge about the recipient’s background for the postcard marketing strategy to work. Nothing can be more devastating for a small business than wasting money on a marketing campaign because they failed to conduct a market research and establish their target audiences. Researching on customers will help you ensure that the marketing elements will match the audience in terms of content and design. The trick is to focus on quality rather than quantity because there is no need of sending direct mails haphazardly to people who are not interested in your products or services. Rather, you should focus on those who fit your demographics and are most likely to promote your products or services organically.
6. Incentivize the Offer
Regardless of how elegant and compelling your postcard looks, you will always face competition and customers might not always choose your services. You should always keep in mind the fact that people are usually bombarded by all manner of advertisements everyday so merely having a good design and enticing content will not cut it for you. As such, it is advisable to give them an incentive by for example giving them an offer which will go a long way into attracting the customer’s attention. As a small business, you may start by giving them a 15% off offer if they act on what your mail marketing proposes.
This mainly applies to product companies but services companies can also take advantage of this strategy by offering your prospects a valuable e-book or event tickets if they give you their phone numbers, emails or sharing your message with friends. Remember that these will only work if you have a landing page that can help you get their information which you can instruct them to visit in the postcard.
Deciding on which incentive to offer can be a daunting task but with adequate research and directing your marketing efforts to recipients who are likely to take action it will end up being worthwhile.
7. Be Clear and Concise
Beating around the bush can be an epic fail when it comes to postcard marketing. You should go direct to the point and make every detail as clear as possible. This way, the customers will not struggle in trying to grasp the intention of the postcard. Also, it should be a brief message to ensure that the recipients read every detail as opposed to long messages which are often skimmed through. RHPG will ensure that your content is clear and concise before printing the final product to ensure that you minimize loses.
8. Offer solutions don’t be salesy
Your postcard should create an illusion that your business is out to help solve the already existing problems in the customer’s life. Considering that consumers are bombarded with endless advertisement messages each day, taking a different approach will make your postcard stand out.
Postcard marketing is a brilliant marketing strategy but it needs to be done right if there is to be any chance of success. By following the tips above, this approach will most definitely work out for your company.