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Find Out What to Avoid: Postcard Campaigns
One of the most cost-effective forms of direct mail would be postcards. They are a great tool to generate sales, communicate with clients and promote a new product or service. A great example would be a dentist sending a reminder for a semi-annual cleaning. By sending a postcard it allows the company to include attractive visuals along with pertinent details regarding their appointment.
A large majority of the mail people receive is enclosed in envelopes which are somewhat easy to determine if they are legitimate or junk. With a postcard you see the content and statements right away, increasing your chances of being read.
Most Important Factor: The List
Your mailing list is one of the most important things during a postcard marketing campaign. You want to ensure you are targeting the correct audience. You wouldn’t want to advertise a Ferrari Dealership to a neighbourhood with predominately young families buying townhouses, they are typically not the customers buying that product. If you are still new to the industry and do not have a large internal list, there are services that allow you to rent or advertise with existing lists.
3rdTimes The Charm
If you expect to send a single round of postcards and start raking in the sales, you will be sadly mistaken. Repetition is key in ensuring you stay top of mind and increases the chance that the household will received and read your promotional offer. With each round of mailing Rush Hour Printing and Graphics suggests making the postcard as personably as possible, so the recipient feels like it is for them specifically and will increase their chance of reading. Real stamps versus indicia is another way to personalize and keep your mailing list up to date as return to sender features are available.
To Spend or Not To Spend?
Even though postcards can be very economical, certain features can rapidly increase the price making them a more expensive option. Things such as stock, design, and quantity will determine how much you will be spending per piece. Rush Hour Printing and Graphics offers a variety of laser printed options that work out to just pennies per piece.
What Message Do You Use?
A key point to remember is that although you have two sides, you have a limited space for text and your message. A key, strong headline that grabs the reader s attention, followed by a short straight to the point message and visually appealing graphics would be the best use of the space. The postcard is used just to generate interest, the goal is to list a call to action to get them to contact you, which is then when you start the sales pitch to close the sale.
If you are looking for more tips and tricks, feel free to contact Rush Hour Printing and Graphics. We have designed and printed numerous postcard campaigns and can assist with advice such as what contact information is vital and reminding you to proofread and keep the message short.